Carefully Crafted on January 30
Today’s post comes from my good friend, Betsy Decillis. Betsy and I met at a tweetup … then hung out at a Foursquare Day event in Columbus. Clearly, we’re two nerds made for each other! Thankfully, she also shares my love for red wine and the Yankees. Her post is incredibly timely. With all the talk […]
Carefully Crafted on January 29
While I like blogging about a variety of PR strategies and tactics, I know from reading other blogs that sometimes you just need a good case study to pull it all together. A search application hired our team to assist with brand building, starting with generating awareness in the broader technology scene and building momentum […]
Carefully Crafted on January 28
I’ve written and re-written this intro at least three times. Today’s post is by Justin Goldsborough, and I’m having a hard time coming up with an introduction that does him justice. I could tell you about his penchant for bad puns, or his (sometimes questionable!) loyalty to the Kansas City Royals. But, I could also […]
Carefully Crafted on January 27
It’s your big moment. The New York Times wants to interview you. You hop on the phone, answer the reporter’s questions, and end the conversation feeling excited to share your story with such a massive audience. And, then the article comes out … • • • Last month, the New York Times published an article […]
Carefully Crafted on January 24
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! People Don’t Buy Products, They Buy Better Versions of Themselves (h/t @DavidSherry36) Facebook News Feed Tweak Downplays Text Updates From Pages The Art and Science of Building Confidence Under Pressure Using Neuroscience […]
Carefully Crafted on January 23
Are you ever amazed at the doors Twitter opens for you? For me, one of those doors led to a life-changing experience. Thanks to the wonderful Sarah Evans, I ended up on the phone with Danica Kombol, chatting all things social media. In the midst of the conversation, Danica mentioned that she was planning a […]
Carefully Crafted on January 22
Matt Cutts, the head of Google’s webspam team, recently predicted that he expects Google to “take a pretty dim view of guest blogging going forward.” Imagine my surprise and concern, since we just launched a national thought-leadership guest-blogging program for a client. But, as I read more about it on Search Engine Land and from […]
Carefully Crafted on January 21
While I’d “known” Jason Mollica for a while on Twitter, we had the opportunity to work together on a client project together last year, giving me the chance to get to know him and his work product on a much deeper level. Not only is he a hard worker, Jason is committed to mentoring students […]
Carefully Crafted on January 20
Interested in startup PR? Join me Tuesday evening for a live Twitter chat about startup PR. I’ll be the guest on #prstudchat — a chat for PR students, professionals, educators and pros. I love working with these emerging brands. In fact, that’s why more than half of my clients are in the startup space. Share my […]
Carefully Crafted on January 17
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! 5 Common Marketing Mistakes CEOs Make How Content Marketing Could Kill PR The Tipping Point (E-commerce Version) 3 Ways to Succeed at Content Marketing When Everyone in the World is Doing Content […]
