Carefully Crafted on March 12
In 2013, Geben worked with an established PR-industry vendor that sought to reintroduce itself to the market as an innovative social communications company. Combining media relations, blogger outreach, analyst briefings, monthly webinars, participation in relevant industry events and content marketing, Geben helped the client build awareness, increase their share of voice (when compared to their largest […]
Carefully Crafted on March 11
Today’s guest post comes from Doreen Overstreet, Vice President of Public Relations at Linda Costa Communications Group. What are the best mistakes you’ve ever made? Take a look at Doreen’s, and leave yours in the comments below! ••• Post by: Doreen Overstreet In 12 years working at a PR/marketing agency, I’ve had a lot of wins, but […]
Carefully Crafted on March 10
Every since Oreo’s “Super Bowl moment,” brands and their agencies have tried (and tried … and tried) to recreate that real-time, viral sensation. We saw some hits and misses just weeks ago during the Oscars. But, save for a few examples — such as Pantene’s #WantThatHair Oscar campaign, which was so successful in 2013 that they […]
Carefully Crafted on March 07
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! It’s no secret that sleep can help improve health, reduce stress and boost productivity. But, sometimes getting a good night’s sleep is easier said than done. That’s why today’s edition of The […]
Carefully Crafted on March 06
Today’s guest post comes from Jess Ostroff, our fabulous virtual assistant. Not only does Jess help keep our team organized (and sane!), but her blog and e-newsletter help other teams do the same. Here’s her advice on three habits to adopt for getting work done, quickly and efficiently: ••• Post by: Jess Ostroff Anyone who spends a majority […]
Carefully Crafted on March 05
Today’s issue of A fresh AP[PR]OACH, our weekly e-newsletter, is all about smart PR strategies — from using good storytelling and media relations to build your brand to infusing creativity into your PR efforts. Here are this week’s “Tweetable Tips” to share with your network: PR pros, we have a problem: 67% of PR visionaries […]
Carefully Crafted on March 04
GoPro has made a name for itself by creating amazing content, so today we’re excited to share tips from one of their social media managers, Andrew Shipp, to help you do the same. Want to win a GoPro camera of your own? Simply click here to tweet this post (by Friday, March 7, at noon) to enter! […]
Carefully Crafted on March 03
Toward the end of last year, AdAge published an article, “Why Brands Will Focus Less on Startups in 2014,” which explained that clutter, PR (or lack thereof) and results (again, lack thereof) were the main reasons brands’ love for startups would fizzle. In recent years, we’ve seen PR and marketing efforts become even more tied […]
Carefully Crafted on February 28
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Facebook Engagement Rate: How One Little Metric Got So Tough to Nail Down Kids May Be Leaving Facebook, But They Love YouTube Startup Fundraising Lessons for the 99% What Would Jane Austen […]
Carefully Crafted on February 27
Today’s post is from Mara Shorr. In addition to being my maid-of-honor in my wedding, Mara is a smart, savvy entrepreneur. After spending her career in the nonprofit sector, she launched her own business. Now, she’s also involved in the medical field. Watching her career evolve has been truly exciting and I couldn’t be more […]
