Carefully Crafted on May 23
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Content Isn’t King: A Lesson From The New York Times Codecademy Takes Its Free Coding Lessons Worldwide Facebook Engagement Is the New Focus Group The Great Proposal: Getting Email Subscribers the Right […]
Carefully Crafted on May 22
Some PR pros get so caught up in pitches and press releases that they forget there’s a real person on the other end. Today’s guest post from 614 Media Group’s Chelsea Castle is a good reminder that effective PR begins with solid relationships: ••• Post by: @ChelseaCastle I knew I chose the right career when my […]
Carefully Crafted on May 20
With new photo sharing and messaging apps popping up every day, LinkedIn often gets overlooked by PR pros. Today, Worthington Industries’ Kelly Malone has tips for keeping your profile fresh and relevant (regardless of whether you’re actively job searching): ••• Post by: @KelPR With profile views, endorsements, analytics, job announcements, acquisitions like SlideShare and a […]
Carefully Crafted on May 16
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! 20 Time-Management Lessons Everyone Should Learn in Their 20s What Fresh Statistics Tell Us About Twitter’s Decline A/B Test: Why You Need to Include Photos in Your Tweets Why GoPro Has Become […]
Carefully Crafted on May 15
Whether you’ve been in the business for two years or 20, writing conversationally is a challenge for many PR pros. If you ever find yourself sounding a little too formal, follow this advice from Bethany Cramer, Geben’s newest account manager, to spice up your sentences: ••• Post by: @heybethanyrae With a background in business writing, […]
Carefully Crafted on May 14
I’m often asked how I decided to name my company Geben Communication. The word “geben” means “to give” in German. Giving back is really important to me. It’s why I sit on boards and volunteer for committees and why I encourage our employees to also support nonprofits and causes they believe in. Since I launched Geben, we’ve offered […]
Carefully Crafted on May 13
Are you engaging employees in your PR plans? Today’s tips from Kelly Misevich, PR pro turned employee/executive communications specialist, show how integrating PR and internal communications can impact your company’s bottom line: ••• Post by: @KellyMisevich It has been a few years since I hung up my hat as a PR practitioner. I remember fondly the […]
Carefully Crafted on May 12
Confidence is just as important as competence, according to multiple, recent research studies. While I think competence and confidence are both critically important to achieving goals, there’s no doubt that a lack of confidence will hold you back. That said, confidence can’t be built overnight. As you’re working on becoming more self-assured, you’ll need to fake it ’til […]
Carefully Crafted on May 11
Last year, I was driving home from a startup pitch event, perturbed that only one company had a female founder. Out of ~12 companies, only ONE was led by a woman. If your a regular reader of this blog, then you know in my day job, I run a PR agency that does a fair amount of startup PR. […]
Carefully Crafted on May 09
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Want to be a know-it-all (in the best way possible, of course)? Keep. On. Learning. 6 PR and Marketing E-newsletters That Will Make You Smarter 5 Things Really Successful Learners Do Best […]
