Carefully Crafted on October 20
As more and more customers turn to Facebook, Twitter, Yelp, and other social channels to ask questions or make complaints, keeping up with customer service is no easy task. Social customer service can be especially complicated for small brands, since customer expectations don’t adjust for the size of your customer service team. Since the Geben […]
Carefully Crafted on August 12
When is it okay for a brand to join a social conversation? When is it not okay? Is there some kind of litmus test for brands to determine when and how their commentary might be appropriate and useful, or whether jumping into the dialogue could be harmful—to the brand, or to others? When Prince passed […]
Carefully Crafted on July 06
I used to work at another PR agency whose main focus was media relations and getting media placement for clients. We didn’t measure website traffic, and there were no real metrics we were tracking; the focus was strictly on quantity of media placement. Not even quality, just quantity. This was back in the old days […]
Carefully Crafted on June 24
Editor’s Note: It’s been almost two weeks since the tragic events at Pulse nightclub in Orlando, and as a country, we’re still reeling from the impact. I first wrote this piece before the events in Orlando, and I can’t believe it has become so relevant yet again before we even had a chance to publish. […]
Carefully Crafted on May 31
The media landscape is constantly evolving. Magazines used to be one of the most popular kinds of media around. There were tons of options, and people subscribed to and pored over multiple subscriptions each month. But when cable TV came along and began to put popular magazine topics on television, news magazines like Businessweek or […]
Carefully Crafted on February 03
Build. Activate. Click. Convert. Read on to find out how a quick Twitter advertising “test” drove big results (and sales!) for a wearable tech startup client: Situation: In November 2014, a wearable tech startup introduced its first product. Prior to “opening” their online store, Geben had been helping the company use Facebook, Twitter and Instagram […]
Carefully Crafted on January 10
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! The Startup Guide to Screwing Up An Introduction To Yahoo Tech! The Year in Kickstarter Davyeon Ross on Passion for Work (client) NYT Redesign Points To The Future Of Online Publishing Here’s […]
Carefully Crafted on September 13
Hard to believe, but we’re getting close Q4. (Seriously, where did the year go?!) For many organizations, this means it’s time to start creating a 2011 communication strategy. Taking a long-term approach to integrated communication is well worth the effort. You can increase your communication effectiveness by understanding how PR, email marketing, social media, internal […]
Carefully Crafted on March 05
JESS3 / The State of The Internet from JESS3 on Vimeo.
Carefully Crafted on September 23
Here’s today’s shocking statistic of the day: 70% of journalists use social networks to assist in reporting, according a a recent report in PRWeek (log in required), which I first read about on Journalistics. That’s 30 points higher than last year. For reasons that I still can’t quite wrap my head around, more than a […]
