Carefully Crafted on November 14
At a recent national PR conference, I had the opportunity to chat with an old-school PR practitioner who does a lot of coaching with agency leaders on innovation, team management, and growth. While discussing some of the more progressive policies we pursue at Geben—everything from paid leave to #WorkAways—this colleague pointed out that many of […]
Carefully Crafted on September 27
A few months ago, I started a new tradition with #TeamGeben. Once a month, I provide a detailed update about how the company is doing—something I call the “State of the Agency.” My presentation includes updates on the business development pipeline, what staff utilization looks like, what positions we’d be filling in the next few months, […]
Carefully Crafted on July 06
I used to work at another PR agency whose main focus was media relations and getting media placement for clients. We didn’t measure website traffic, and there were no real metrics we were tracking; the focus was strictly on quantity of media placement. Not even quality, just quantity. This was back in the old days […]
Carefully Crafted on June 24
Editor’s Note: It’s been almost two weeks since the tragic events at Pulse nightclub in Orlando, and as a country, we’re still reeling from the impact. I first wrote this piece before the events in Orlando, and I can’t believe it has become so relevant yet again before we even had a chance to publish. […]
Carefully Crafted on January 17
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! 5 Common Marketing Mistakes CEOs Make How Content Marketing Could Kill PR The Tipping Point (E-commerce Version) 3 Ways to Succeed at Content Marketing When Everyone in the World is Doing Content […]
Carefully Crafted on January 10
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! The Startup Guide to Screwing Up An Introduction To Yahoo Tech! The Year in Kickstarter Davyeon Ross on Passion for Work (client) NYT Redesign Points To The Future Of Online Publishing Here’s […]
Carefully Crafted on October 11
Geben Communication account manager Deanna Ferrari recently planned and attended a panel discussion for PodCamp Pittsburgh, a yearly social media and technology conference. The panel was part of “Evening with PodCamp,” a series of preview sessions leading up to the event. This panel discussion focused on the intersection of social media and journalism. This is her recap. […]
Carefully Crafted on February 10
Say hello to Amy Taylor, lead copywriter for Brains on Fire and this week’s Follow Friday pick. Amy and I first met at a conference a few years ago, when she was working for a local municipality. Even then, her creative side clearly was itching to escape. Not long after, Amy was scooped up by […]
Carefully Crafted on January 15
During Monday’s #journchat, moderator Sarah Evans challenged everyone to reach out to the person who currently holds their “dream job.” Welcoming any excuse to talk to someone in the New York Yankees’ PR department, I gladly accepted the challenge. Thanks to an assist from Tim Massie, I spent a few minutes on the phone with […]
Carefully Crafted on September 11
This short and sweet deck of slides from the head of Pitchengine explains exactly why the old PR model — write a long press release and blast it out to thousands of your “closest” media contacts — is dying. Obviously, Pitchengine has “skin in the game” when it comes to newer distribution models, but don’t […]
