Carefully Crafted on June 24
Editor’s Note: It’s been almost two weeks since the tragic events at Pulse nightclub in Orlando, and as a country, we’re still reeling from the impact. I first wrote this piece before the events in Orlando, and I can’t believe it has become so relevant yet again before we even had a chance to publish. […]
Carefully Crafted on January 21
Dear brands: People don’t want relationships with you. Or, do they? Perhaps the answer depends on the size of your organization … • • • Earlier this month, digiday ran a post from Adam Kmiec, formerly of Walgreens and now head of digital/social for Campbell’s Soup (and someone who I think is very smart). In […]
Carefully Crafted on May 24
I don’t know much about stocks and investing, but I do listen when my financial advisor tells me not to look at the day-to-day market fluctuations. Investing is a marathon, not a sprint, right? Yet, everyone — from actual Wall Street analysts to armchair commentators — feels the need to broadcast their opinions on the Facebook […]
Carefully Crafted on February 15
For businesses, time spent online needs to be time well spent. In today’s social world, companies are flocking to Facebook. While each page’s specific goals are different, the success of their efforts are dependent on the strength and size of their community. That doesn’t mean a page requires 1000,000 or even 10,000 “likes” to be […]
Carefully Crafted on September 13
From my most recent contribution to Mashable, 7 Ways to Improve Event Planning with Facebook. You can read my past articles here. “From professional event producers to volunteer committee members, event planners see Facebook as must-have tool in their toolkit. How can Facebook give a boost to your next event? Read on for some tips […]
Carefully Crafted on July 20
Facebook page engagement is believed to be a key metric in Facebook’s EdgeRank — the score that determines which people and pages appear most frequently in news feeds. So, what can you do to increase engagement, and ultimately, exposure? We haven’t discovered the magic wand that increases network size or engagement, but we can look […]
Carefully Crafted on March 10
I’m working on a blog post about Facebook groups as collaboration tools. I’m a member of the HAPPO (Help a PR Pro Out) group, so I’ve seen how Arik and Valerie used the group to plan a series of events across the country along with a live Twitter chat. I’m also a member of the […]
Carefully Crafted on January 31
Remember the “which bra color are you wearing” meme? What about the “where is your purse” craze that swept Facebook? To refresh your memory, the statements — born out of Facebook chain messages — are supposed to support breast cancer awareness. The latest attempt involves alcoholic beverages: We want us GIRLS to do something special […]
Carefully Crafted on August 10
Doesn’t it seem like every business and nonprofit has created a Facebook page? In theory, these pages are supposed to connect with customers, advocates and potential customers. But, it takes a lot of work and strategy to create a vibrant Facebook community, one that moves toward your business and communication goals. This social network may […]
Carefully Crafted on May 06
The other day, Sarah Evans shared an email exchange with her readers as a means to illustrate why companies might want to consider hiring a social media consultant. As she pointed out, these people can help companies develop a smart strategy, manageable work flow processes, guidelines and an online “voice.” I’d like to add another […]
