Social Media: Media Relations' Secret Weapon (aka Social Media Helps Secure Media Coverage!)

Tired of seeing your competition being written up in the paper or online news sites? If you’re looking for news coverage in traditional or online media, services like HARO (Help a Reporter) can certainly help; however, to create a sustained, strategic media presence, you need to focus on proactively pitching story ideas, creating news opportunities and offering yourself (or your client) as a resource.

The challenge: Reporters and bloggers are inundated with off-topic pitches, making it increasingly challenging for good PR people with legit story angles to cut through the clutter.

The Geben Communication team focuses much of our effort on developing and implementing media/blogger outreach strategies. Social media is a major asset. Connecting with journalists via social media during the pitching process offers a huge boost. We jokingly refer to it as “Twitter stalking,” but it works.

In this short video, I explain how social media can help PR people land secure media coverage — from building better lists and spotting trends that can turn into news opportunities … to adding a digital twist to “traditional” launches.

Social Media and PR with Geben Communication from On Scene Digital Printing on Vimeo.

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If you can’t see the video, click here to hear my tips. And, feel free to leave your own advice in the comments: How are you using social media to give a boost to your media relations efforts?

Thanks to On Scene Productions for creating this video series.