Carefully Crafted on September 20

Case Study: Building, Sustaining & Leveraging Online Communities

In social media, we talk a lot about online communities. But, we don’t talk nearly as much about why building, sustaining and leveraging an online community is important to your business. I work with the Columbus Marathon, helping to develop and implement a digital PR and social media strategy. I recently shared the Columbus Marathon case study at a conference. My slides are below. Want to know more about how we helped the marathon increase their online footprint and achieve event registration goals? Feel free to email me at

Like what you’re reading? Please consider subscribing to the blog or liking Geben Communication on Facebook.

Empowered by Geben Communication