Carefully Crafted on September 20

Case Study: Building, Sustaining & Leveraging Online Communities

In social media, we talk a lot about online communities. But, we don’t talk nearly as much about why building, sustaining and leveraging an online community is important to your business. I work with the Columbus Marathon, helping to develop and implement a digital PR and social media strategy. I recently shared the Columbus Marathon case study at a conference. My slides are below. Want to know more about how we helped the marathon increase their online footprint and achieve event registration goals? Feel free to email me at

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