Carefully Crafted on July 06
I used to work at another PR agency whose main focus was media relations and getting media placement for clients. We didn’t measure website traffic, and there were no real metrics we were tracking; the focus was strictly on quantity of media placement. Not even quality, just quantity. This was back in the old days […]
Carefully Crafted on May 31
The media landscape is constantly evolving. Magazines used to be one of the most popular kinds of media around. There were tons of options, and people subscribed to and pored over multiple subscriptions each month. But when cable TV came along and began to put popular magazine topics on television, news magazines like Businessweek or […]
Carefully Crafted on January 22
I’ve said it before and I’ll say it again: A solid pitch trumps a lukewarm relationship. Anyone can throw together a generic pitch, send it to a handful of reporters and see what happens. If the story/news is at least somewhat compelling, maybe you’ll land a quick mention or two. Will those placements accurately convey […]
Carefully Crafted on September 26
Tired of seeing your competition being written up in the paper or online news sites? If you’re looking for news coverage in traditional or online media, services like HARO (Help a Reporter) can certainly help; however, to create a sustained, strategic media presence, you need to focus on proactively pitching story ideas, creating news opportunities […]
Carefully Crafted on September 15
This post originally ran on PRBreakfastClub.com. Tomorrow, I’m presenting at a local conference on blogger relations, which has me thinking about what separates the “good” blogger relations from the bad. We’ve all heard that relationships matter, right? But, it’s not always realistic to think we can build a solid relationship with every blogger (or traditional […]
Carefully Crafted on June 21
Some PR people like to tout the size of their rolodex (or whatever contact management system they prefer)? Especially with the proliferation of social media – and how easily we can see connection quantities – we place a lot of importance on network size. Here’s the thing: That’s important, but it’s not the most important […]
Carefully Crafted on May 06
The other day, Sarah Evans shared an email exchange with her readers as a means to illustrate why companies might want to consider hiring a social media consultant. As she pointed out, these people can help companies develop a smart strategy, manageable work flow processes, guidelines and an online “voice.” I’d like to add another […]
Carefully Crafted on April 12
When a crisis situation develops, time is of the essence. There’s a saying: “If you’re not quick, you’re not relevant.” That’s why companies need to have a crisis communication plan in place BEFORE a potentially hazardous situation arises. But, what does that mean? What elements should be included in your crisis plan? While there’s no […]
Carefully Crafted on March 15
This post first appeared on PRBreakfastClub.com as part of a new series designed to help nonprofits improve their PR and social media efforts. *** As I help nonprofits improve their public relations and social media efforts, I’m struck by the fact that, regardless of size or mission, they often ask similar questions. I’m sure other […]
Carefully Crafted on September 23
Here’s today’s shocking statistic of the day: 70% of journalists use social networks to assist in reporting, according a a recent report in PRWeek (log in required), which I first read about on Journalistics. That’s 30 points higher than last year. For reasons that I still can’t quite wrap my head around, more than a […]
