Not long ago, Geben was just me and two other people working from my dining room. At that point, it was quite easy to be on the same page in terms of company identity. After all, we were literally sitting at the same table! But that sort of unity of vision became harder to hold onto […]
Carefully Crafted on June 28
Carefully Crafted on June 24
What’s Your Social Crisis Protocol?
Editor’s Note: It’s been almost two weeks since the tragic events at Pulse nightclub in Orlando, and as a country, we’re still reeling from the impact. I first wrote this piece before the events in Orlando, and I can’t believe it has become so relevant yet again before we even had a chance to publish. […]
Carefully Crafted on June 10
What Happens When I’m Named “Entrepreneur of the Year”
This was not the blog post that was supposed to go live today. I have another one written, that I’ll edit and post some other time. Yesterday, I attended the EY Entrepreneur of the Year Awards for the Ohio Valley (Ohio, Kentucky, Indiana). I was 100% sure I wasn’t going to win, so I had a blog post drafted about […]
Carefully Crafted on June 01
Entrepreneurs: Lead the Paid Leave Movement
Entrepreneurs and small businesses are driving innovation on so many different levels. Shouldn’t we be at the forefront of paid leave, too? I think we should, which is why our “Geben Loves Families” policy includes up to 10 weeks paid leave for new moms and new dads alike. Think about it this way: The process of changing an HR policy at […]
Carefully Crafted on May 31
Expand “Media Relations” to Stay Relevant
The media landscape is constantly evolving. Magazines used to be one of the most popular kinds of media around. There were tons of options, and people subscribed to and pored over multiple subscriptions each month. But when cable TV came along and began to put popular magazine topics on television, news magazines like Businessweek or […]
Carefully Crafted on May 27
Why I Don’t Listen to PR Podcasts—And the Ones I Tune In to Instead
I’ve gotten really into mindfulness and meditation over the past few years, which has helped me learn to me more aware of how I’m spending my time and what I can do to extract the most value out of each day. Listening to podcasts has become part of my daily routine, as a way to […]