Carefully Crafted on August 26
Geben hires exceptionally talented people, all of whom could have their pick of jobs. Every day, individually and collectively, we make a choice to work here. What is it that keeps us coming back to Geben, instead of working elsewhere? We pick Geben because it is the platform for all of us to do good. […]
Carefully Crafted on August 12
When is it okay for a brand to join a social conversation? When is it not okay? Is there some kind of litmus test for brands to determine when and how their commentary might be appropriate and useful, or whether jumping into the dialogue could be harmful—to the brand, or to others? When Prince passed […]
Carefully Crafted on July 26
A few months ago, I detailed a few of my favorite podcasts, including one called The Minimalists Podcast. Lately I have tried to really embrace some of the ideas about minimalism that these guys discuss. And while I’m certainly not a minimalist to the extreme, I am really intrigued by their perspective. Call me a […]
Carefully Crafted on July 12
At Geben, delivering our clients the highest quality results is top priority for employees and for the company as a whole. So it is important to create a culture that allows for our employees to work when and where they are most productive. If you’re familiar with our House Rules, you know #5 is Design […]
Carefully Crafted on July 06
I used to work at another PR agency whose main focus was media relations and getting media placement for clients. We didn’t measure website traffic, and there were no real metrics we were tracking; the focus was strictly on quantity of media placement. Not even quality, just quantity. This was back in the old days […]
Carefully Crafted on June 30
Not long ago, a client of ours acquired a company that was publicly traded on the UK stock market. Part of our job was to make a major announcement about the acquisition (a big deal, but not uncommon in our line of work). However, in this instance, there was a catch: we had to make […]
