Carefully Crafted on January 22
Matt Cutts, the head of Google’s webspam team, recently predicted that he expects Google to “take a pretty dim view of guest blogging going forward.” Imagine my surprise and concern, since we just launched a national thought-leadership guest-blogging program for a client. But, as I read more about it on Search Engine Land and from […]
Carefully Crafted on January 21
While I’d “known” Jason Mollica for a while on Twitter, we had the opportunity to work together on a client project together last year, giving me the chance to get to know him and his work product on a much deeper level. Not only is he a hard worker, Jason is committed to mentoring students […]
Carefully Crafted on January 20
Interested in startup PR? Join me Tuesday evening for a live Twitter chat about startup PR. I’ll be the guest on #prstudchat — a chat for PR students, professionals, educators and pros. I love working with these emerging brands. In fact, that’s why more than half of my clients are in the startup space. Share my […]
Carefully Crafted on January 17
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! 5 Common Marketing Mistakes CEOs Make How Content Marketing Could Kill PR The Tipping Point (E-commerce Version) 3 Ways to Succeed at Content Marketing When Everyone in the World is Doing Content […]
Carefully Crafted on January 16
I love college football, so when I had the opportunity to be a “social media correspondent” at the Outback Bowl, I jumped at the chance. And, through that, I got to know Dan Holm. At the time, Dan was working on social strategy for Outback Steakhouse. Today, as one of the savviest brand-side marketers out there, he […]
Carefully Crafted on January 15
Everyone has that one spot in the yard or on the patio that could use a little sprucing up. It has potential, but keeps finding its way back onto next year’s to do list. That’s why Sprout it – a startup gardening app designed to make growing simple – worked with Geben to launch the […]
