Carefully Crafted on March 04
GoPro has made a name for itself by creating amazing content, so today we’re excited to share tips from one of their social media managers, Andrew Shipp, to help you do the same. Want to win a GoPro camera of your own? Simply click here to tweet this post (by Friday, March 7, at noon) to enter! […]
Carefully Crafted on March 03
Toward the end of last year, AdAge published an article, “Why Brands Will Focus Less on Startups in 2014,” which explained that clutter, PR (or lack thereof) and results (again, lack thereof) were the main reasons brands’ love for startups would fizzle. In recent years, we’ve seen PR and marketing efforts become even more tied […]
Carefully Crafted on February 28
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Facebook Engagement Rate: How One Little Metric Got So Tough to Nail Down Kids May Be Leaving Facebook, But They Love YouTube Startup Fundraising Lessons for the 99% What Would Jane Austen […]
Carefully Crafted on February 27
Today’s post is from Mara Shorr. In addition to being my maid-of-honor in my wedding, Mara is a smart, savvy entrepreneur. After spending her career in the nonprofit sector, she launched her own business. Now, she’s also involved in the medical field. Watching her career evolve has been truly exciting and I couldn’t be more […]
Carefully Crafted on February 26
By now, it’s generally accepted that technology is changing our attention spans. It’s promotes multi-tasking and we’re constantly connected — only a swipe and tap of a screen away from a world of information and interactions. Do you find it hard to concentrate? Perhaps you’re supposed to be working on a writing project, but you […]
Carefully Crafted on February 25
Today’s guest post comes from Elissa Freeman. Team Geben is a little obsessed with the Olympics, so when we heard Elissa was going to merge our love for the games with our love for smart PR strategies, we just couldn’t wait to share. By: Elissa Freeman Faster, higher, stronger…smarter. From the time the flame was […]
