Carefully Crafted on June 10
We often say time online should be time well spent. For The Women’s Fund of Central Ohio, a local non-profit for whom we occasionally offer pro bono services, that means a good chunk of time online should be spent on Facebook. For the past few years, Facebook has provided a platform for The Women’s Fund […]
Carefully Crafted on June 09
When executing a content marketing initiative, influencer outreach is often a key part of the promotion strategy. After all, content marketing only works if it reaches and resonates with the right audience. Pre-seeding content among targeted influencers can give the content an early boost and spur initial momentum. But, how do you determine which influencers are right for a content push? Start by […]
Carefully Crafted on June 05
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! The Pitch That Launched Birchbox, The $485M ‘Stuff In A Box’ Business 19 Must-Read PR & Social Media Website Study: Millennials Trust Their Friends, Not Advertising 10 Tips For Crafting the […]
Carefully Crafted on June 04
Things like media relations, community relations and crisis communication have long been considered the “nuts and bolts” of PR, but over the past few years, we’ve begun to incorporate more and more social elements into our campaigns. As we focus more on blending traditional and digital efforts, content marketing has become a natural extension of our […]
Carefully Crafted on June 02
We all need a team. If you’re building a startup, the team may just be you, your accountant and – if you’re lucky – a friend, significant other or family member willing to listen to you, bounce ideas around, and provide reassurance that you’re not crazy. As your business grows, the team will expand, eventually (hopefully?) […]
Carefully Crafted on May 30
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Facebook’s News Feed Algorithm is Changing Again: What Your Brand Needs to Know The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More 5 Ways to Focus […]
