Things like media relations, community relations and crisis communication have long been considered the “nuts and bolts” of PR, but over the past few years, we’ve begun to incorporate more and more social elements into our campaigns. As we focus more on blending traditional and digital efforts, content marketing has become a natural extension of our PR strategies.
Approaching content marketing through a PR lens, we’ve helped clients increase web traffic, establish thought leadership, nurture relationships and generate leads. I discussed this topic — including client case studies and tips to succeed — a few months ago during GroupHigh’s Outreach Marketing Summit. Here are my slides:
Want help integrating/amplifying your content marketing and PR strategies? Let’s talk! Email me: heather [at] GebenCommunication.com.