Carefully Crafted on July 10
Get excited. #pr20chat is making a comeback! This chat, which I co-moderated for ~4 years with Justin Goldsborough, has been on a mini-hiatus the past few months as we’ve talked about how to restructure it, reengage the community, and make it a conversation destination worthy of your time. And, now, with my new co-mod, Stephanie Florence, […]
Carefully Crafted on July 09
Each week, our e-newsletter, A fresh AP[PR]OACH, highlights one case study that demonstrates how brands — large and small! — innovate best practices. Our goal is to provide relevant, actionable tips, tools and examples to help us all get smarter and more creative. Read up on some of the case studies we’ve shared in the past few […]
Carefully Crafted on July 08
The “can women have it all” debate is back, pushed again to the forefront thanks to comments from the Pepsi CEO. The 15th most powerful woman declared that women can’t have it all. (Sidenote: I think the issue needs to be reframed. What is “all?” Define your all and then work toward that, not someone else’s version […]
Carefully Crafted on July 03
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers, happy reading and enjoy the holiday weekend (we’ll be back Monday!). 5 Common Mistakes That Community Managers Make The Big List of Power Words: 189 Phrases That Influence, Persuade and Convert Subject Line Real Estate […]
Carefully Crafted on July 02
From social entrepreneurs to corporate brands with a strong emphasis on mission, some of today’s most innovative and successful companies infuse a larger purpose throughout their products, services, hiring practices, and corporate giving. They’re leading with why (instead of how or what.) Here are four examples of brands leading with values: Always #LikeAGirl Always has launched a social media campaign to redefine what it means […]
Carefully Crafted on June 30
I hate RFPs. There, I said it. Before launching Geben, I worked at an agency that participated in a fair number of RFPs, which means I’ve had plenty of experience putting the final submission together. It was always an absurd endeavor, the process swallowing practically the entire office. A time-suck that pulled us away from actual billable work. […]
