Carefully Crafted on July 23
As PR people, we find ourselves thinking more like content producers and editors. So, who better to provide some insights than a former PR/marketing guy-turned-journalist-turned-editor? Check out this Q&A with David Griner, AdWeek’s social editor. ••• You’ve been writing for Adweek since 2007 AND recently became the magazine’s first Social Editor. What has been the biggest challenge for you […]
Carefully Crafted on July 22
Always appreciate when our guest contributors can work PR and martinis into the same post (This blog is called prTini, after all!). Today, blogger and content specialist Alicia Lawrence has five tips for PR pros to shake or stir SEO into the mix to deliver better results for clients: ••• Post by: @Alicia_Lw There is actually a lot […]
Carefully Crafted on July 18
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Adam Singer on Analytics, Jack Bauer and PR Success 6 Creative Ways to Get Employees More Involved with Social A New Way to Stop Procrastinating: Power Hour The Secret to Effective Motivation […]
Carefully Crafted on July 16
Let’s be honest: Not every PR campaign will be a shining success. As much as we like to share case studies that drive amazing results, every single one of us in PR has been part of a campaign that didn’t quite go as planned. Want to hedge your bets against a PR flop? Avoid these four campaign killers: Product/market […]
Carefully Crafted on July 15
In our office, we know just enough about coding to be dangerous. We may not have coders/designers on staff, but we work with them often enough that we’ve learned how to speak their language (we even have decor in our office to prove it!). Today, “communicator-turned-geek” Crystal Olig is sharing why all PR pros should embrace their […]
Carefully Crafted on July 11
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Debating whether or not to make that beach trip this year? (If you go, how on Earth will the office survive without you?!) We’ve got three words for you: Take. A. Break. Read this links […]
