Archive | Guest Posts

Over the past year or so, “Love what you do. Live what you love.” has become somewhat of a motto for our team. Today, we’re excited to have Geben’s own Megumi Robinson talking about one of our favorite subjects. See how she lives in the grey, then share your stories too! ••• Post by: Megumi […]

Today’s guest post comes from Doreen Overstreet, Vice President of Public Relations at Linda Costa Communications Group. What are the best mistakes you’ve ever made? Take a look at Doreen’s, and leave yours in the comments below! ••• Post by: Doreen Overstreet In 12 years working at a PR/marketing agency, I’ve had a lot of wins, but […]

Today’s guest post comes from Jess Ostroff, our fabulous virtual assistant. Not only does Jess help keep our team organized (and sane!), but her blog and e-newsletter help other teams do the same. Here’s her advice on three habits to adopt for getting work done, quickly and efficiently: ••• Post by: Jess Ostroff Anyone who spends a majority […]

GoPro has made a name for itself by creating amazing content, so today we’re excited to share tips from one of their social media managers, Andrew Shipp, to help you do the same. Want to win a GoPro camera of your own? Simply click here to tweet this post (by Friday, March 7, at noon) to enter! […]

Today’s post is from Mara Shorr. In addition to being my maid-of-honor in my wedding, Mara is a smart, savvy entrepreneur. After spending her career in the nonprofit sector, she launched her own business. Now, she’s also involved in the medical field. Watching her career evolve has been truly exciting and I couldn’t be more […]

Today’s guest post comes from Elissa Freeman. Team Geben is a little obsessed with the Olympics, so when we heard Elissa was going to merge our love for the games with our love for smart PR strategies, we just couldn’t wait to share. By: Elissa Freeman Faster, higher, stronger…smarter. From the time the flame was […]

As established PR pros, we have a responsibility to help aspiring PR students. After all, a good internship can often be the foundation to a great career. Whether you’re managing one intern or 100, today’s tips from Rachel Perkins will help you make sure students get the most out of their PR internship experience. ••• Post […]

Today’s guest post comes from Tyler Durbin, marketing manager of innovation for GSW, a Columbus-based advertising agency. We’ve said before that storytelling has always been a core component of effective PR, so we’re excited to share Tyler’s perspective on the topic this week: ••• Post by: Tyler Durbin Inbound marketing has been a hot topic […]

After we’d been working in the tech PR space for a while, I realized all my clients were out-of-market. I decided I wanted to work with some Columbus-based startups, so I did some research and began following and connecting with people involved in the local tech community. Brian Zuercher was one of the first people […]

We’re excited to see the PR industry embracing mobile marketing. For pros working on layering more mobile aspects into their strategies, today’s guest post from Carolyn Kent, who manages social media and mobile marketing for EXPRESS, offers some helpful tips to get you started. ••• Post by: Carolyn Kent I know just enough about PR […]