Earlier this week, a PR student asked which PR/social media-related people I closely follow on Twitter. She didn’t mean “follow” in the Twitter sense. Instead, she wanted to know who are the people that I really pay attention to … don’t miss their updates … seek out information from them. Interesting question, right? If you’re […]
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Carefully Crafted on April 13
Carefully Crafted on April 06
The Business of You
Today’s guest post is from Lisa Grimm (@lulugrimm on Twitter). As social media strategist for Mall of America, Lisa has to have one of the coolest jobs. And, just watch the creative digital ideas Mall of America is implementing (like this Snap+Win on Black Friday), and it’s easy to see that Lisa knows her stuff. […]
Carefully Crafted on March 23
Listen Earlier. Listen Better.
Today’s Follow Friday recommendation and guest post highlights my friend Matt Russo. In addition to working with my husband at 30 Lines, Matt is co-founder of ChatterJet, a soon-to-be-launching service that helps a business’s “social media accounts take flight by offering a unique blend of current topics, conversation starters, and content ideas based on your industry […]
Carefully Crafted on March 09
SXSWi is like being on Super Pills – Can You Feel It?
Hello from Austin, TX! This week is South by Southwest. As a rookie, I’m not quite sure what to expect, but I am looking forward to the opportunity to get to catch up in person with some of my “online friends.” This week’s Follow Friday, Damion White, is one of those people. When I met […]
Carefully Crafted on March 02
11 Ideas to Kickstart a Brand's Facebook Timeline
Today’s Follow Friday guest post is from Mike Schaffer, blogger and director of social media for iostudio. In addition to being a sharp guy, Mike is also a sports fan, pop culture fanatic, and according to his Twitter bio “always striving for awesome.” Who wouldn’t want to be friends with someone like that?! If you’re […]
Carefully Crafted on February 24
5 Tips for Making the Most of Your Internship Experience
When I was in college, I was fortunate to have an amazing internship experience under the guidance of the brilliant Dr. Joe Brennan, who was leading the University of Toledo’s PR department at the time. As he’ll tell you, two weeks into the job I found myself in the midst of a major crisis situation. […]
Carefully Crafted on February 17
A Social TV Primer
Between the Super Bowl and the Grammys, we’ve heard a lot about this idea of “social TV” and creating a second-screen experience for viewers at home. What does this mean? Who’s doing it well? And how can brands get involved? This week’s Follow Friday post is from Andrew Shipp, who offers some social TV insights […]
Carefully Crafted on February 10
In the Doghouse: The Tale of a Super Bowl Showdown Between Skechers and 122,000 Dog Lovers
Say hello to Amy Taylor, lead copywriter for Brains on Fire and this week’s Follow Friday pick. Amy and I first met at a conference a few years ago, when she was working for a local municipality. Even then, her creative side clearly was itching to escape. Not long after, Amy was scooped up by […]
Carefully Crafted on February 03
Thank You for Commenting
Continuing this year’s “Follow Friday” series, I’d like to introduce you to Betsy Decillis. I met Betsy through Twitter and she’s turned into one of my absolute favorites. She’s one of those people who is super smart, but doesn’t realize it. And certainly doesn’t give herself enough credit for her smartness. Betsy’s blog is an […]
Carefully Crafted on January 27
5 Questions with Outback's Social Media Team
For this week’s “Follow Friday,” I’d like to introduce you to Outback’s social media team. As you might know, Outback invited me to attend the Outback Bowl and spend New Year’s in Tampa. (Pictures here.) Because they were willing to share the behind-the-scenes activity, I gained a new appreciation not only for their social team, […]