Carefully Crafted on February 03
Build. Activate. Click. Convert. Read on to find out how a quick Twitter advertising “test” drove big results (and sales!) for a wearable tech startup client: Situation: In November 2014, a wearable tech startup introduced its first product. Prior to “opening” their online store, Geben had been helping the company use Facebook, Twitter and Instagram […]
Carefully Crafted on September 30
Based in Kansas City, Hello Fearless is an online school for female entrepreneurs. In conjunction with their launch last month, they wanted a creative campaign that would pique the interest of a small group of highly targeted, “fearless” female influencers. Geben worked with Hello Fearless to develop a content-driven “surprise and delight” campaign to connect […]
Carefully Crafted on July 31
Columbus Commons is a park located in the heart of Downtown Columbus that features live performances, free fitness classes, family-friendly activities, special events, a weekly “Food Truck Food Court” and more throughout the summer. Since opening in 2011, Geben has worked with Columbus Commons to use social media to position the park as a premier […]
Carefully Crafted on July 09
Each week, our e-newsletter, A fresh AP[PR]OACH, highlights one case study that demonstrates how brands — large and small! — innovate best practices. Our goal is to provide relevant, actionable tips, tools and examples to help us all get smarter and more creative. Read up on some of the case studies we’ve shared in the past few […]
Carefully Crafted on June 10
We often say time online should be time well spent. For The Women’s Fund of Central Ohio, a local non-profit for whom we occasionally offer pro bono services, that means a good chunk of time online should be spent on Facebook. For the past few years, Facebook has provided a platform for The Women’s Fund […]
Carefully Crafted on April 21
The Columbus Marathon has long been on the forefront of social media. Working together since 2011, we’ve spent the past three years helping the marathon use its blog, Facebook and Twitter to build a year-round online community and establish itself as a go-to customer service resource for runners. Then, in 2012, we also helped Columbus […]
Carefully Crafted on March 12
In 2013, Geben worked with an established PR-industry vendor that sought to reintroduce itself to the market as an innovative social communications company. Combining media relations, blogger outreach, analyst briefings, monthly webinars, participation in relevant industry events and content marketing, Geben helped the client build awareness, increase their share of voice (when compared to their largest […]
Carefully Crafted on February 24
Ranked nationally in 10 pediatric specialties, Columbus’s Nationwide Children’s Hospital (NCH) is among the best-of-the-best. However, at the end of each year, NCH finds itself competing against a barrage of organizations in the quest for dollars. The hospital’s annual “Every Gift Matters” fundraising campaign highlights patient stories, particularly children who are on the road to […]
Carefully Crafted on January 29
While I like blogging about a variety of PR strategies and tactics, I know from reading other blogs that sometimes you just need a good case study to pull it all together. A search application hired our team to assist with brand building, starting with generating awareness in the broader technology scene and building momentum […]
Carefully Crafted on January 15
Everyone has that one spot in the yard or on the patio that could use a little sprucing up. It has potential, but keeps finding its way back onto next year’s to do list. That’s why Sprout it – a startup gardening app designed to make growing simple – worked with Geben to launch the […]
