My new year’s resolution is to be more disciplined. That’s actually an umbrella resolution for a whole bunch of things I want to try to be better at. For example, I — like a million other people — want to eat healthier. I also want to spend less money eating out. For me, that’s just […]
Author Archive | Heather Whaling
Carefully Crafted on January 01
Carefully Crafted on December 31
2008 in Review
Enjoy two entertaining videos that recap the crazy, up-and-down 2008. Personally, I had a great 2008, but here’s to hoping that 2009 is even better (and maybe a little more stable) for everyone! Try JibJab Sendables® eCards today!
Carefully Crafted on December 31
PR is not Marketing
I happen to have a lot of pet peeves. For starters, I can’t stand when people chomp loudly on their gum. I don’t like when people are late. I really can’t stand loud breathing. (I know … that’s a weird one.) People who think they’re sooo busy (but really aren’t) also get on my nerves. […]
Carefully Crafted on December 29
The UAW has a PR Problem
Growing up, my family enjoyed the benefits of union membership. (My dad was a Teamster.) I was fortunate to experience the positive impact of unions and their importance in protecting workers’ safety and other rights. Not long after starting my professional career, I worked on a major public awareness campaign with the UAW in Toledo, […]
Carefully Crafted on December 03
Prop 8: The Musical
With Jack Black as Jesus and a star-studded cast, Prop 8: The Musical makes some valid points: Christian Conservatives pick and choose which Bible verses to take literally, so how about choosing love instead of hate? Prop 8 supporters perpetuated lies to change the constitution. Knowing they couldn’t get the support based on the truth, […]
Carefully Crafted on December 03
Think Sexism Doesn't Exist?
If you’re one of those people who thinks sexism is a crutch that women use — a non-issue that has been defeated — take a listen to this video and the interesting commentary from CNN. The Pennsylvania governor makes an off-the-cuff comment about Arizona Gov. Janet Napolitano and her qualifications to spearhead our Homeland Security. […]
Carefully Crafted on December 02
Redesigning the Stop Sign
Certainly none of my clients would ever make a million changes like these. Here’s to life in marketing:
Carefully Crafted on November 27
Gobble, Gobble!
Happy Thanksgiving! We are well on our way to our first “Mr. & Mrs.” Thanksgiving … the turkey is in the oven, stuffing made and ready to be heated and homemade apple pie already baked. I have lots to be thankful this year — as do you, I’d guess. One of the things I’m thankful […]
Carefully Crafted on November 26
A Thanksgiving Miracle
The other day I wrote about a mom who had taken to the blogosphere to find a kidney for her daughter. The Domestic Diva updated her blog today — and they found a donor match! The outpouring of support overwhelmed the system. I just wrote about the terrorist attacks in Mumbia and how global connectivity […]
Carefully Crafted on November 26
Tweeting Mumbai
So, how did I learn about the terrorist attack in India? Not on television … and certainly not from a newspaper. Not even from a blog. I first heard about it on Twitter — and, boy, did word spread like wildfire. You may not use Twitter — and that’s ok. But, please take a minute […]