Carefully Crafted on September 10
I love Instagram. In fact, it may have replaced Twitter (or at least tied it!) as my favorite social network. Combine the power of visual storytelling with the app’s sheer number of active users and one thing becomes clear: When you approach Instagram through a PR lens, the platform can become a key tool for connecting with […]
Carefully Crafted on September 04
I’ve read one too many posts decrying Marissa Mayer’s maternity decisions. I’ve seen women make statements like “if this is what it means to be a CEO, then eff being a CEO.” People have called for a Yahoo boycott. Others say they feel bad for her kids. Not one of these judgmental people has any insight into what life (at home or at […]
Carefully Crafted on August 03
At Geben, we take our job as “know it all” very seriously. New trend emerging? We’ll research how it applies to our clients. New media outlet? We’ll read it to learn who’s writing, what topics they cover and how they approach reporting. While this mindset applies to everything we do, it’s especially important when […]
Carefully Crafted on July 29
No. It’s a tough word. Tough to hear … and tough to say. If you’re a people pleaser, saying no feels unnatural. If you lack strong convictions, saying no creates confusion. Yet, saying no creates the necessary space for you to surround yourself with the right people and seize the right opportunities. ••• A couple weeks ago, I was skimming the […]
Carefully Crafted on July 27
Are PR pros pitching journalists the way they prefer? According to Cision’s 2015 Social Journalism Study, that answer is yes: 58% of U.S. journalists say they are happy with their relationships with PR practitioners and listing PR pros as their second most important source for information. In addition, PR pros are now contacting journalists using the methods […]
Carefully Crafted on July 22
We’re number 2. And, that’s totally fine with me. Last week, my PR agency came in second place on the Columbus CEO Leaderboard (a ranking of all the local PR agencies). Not too shabby for a company that started in my dining room and isn’t even six years old yet. As a super competitive person, it’s […]
Carefully Crafted on July 20
At 11pm Thursday night, I received a text message from a very important client. Normally, a late-night text – especially from a client – makes my heart skip a beat. I’m typically a glass-half-full kind of person; however, at that hour my first thought tends to be something like “What’s wrong?” But this text served […]
Carefully Crafted on July 19
A “cookie cutter” approach rarely works in PR. Same goes for leadership. Each employee in your organization is likely motivated by different things. They prefer to receive feedback in different ways. Yet, too many managers and execs think a one-size-fits all approach to leadership is okay. My friend Mike Figliuolo recently published a new book — […]
Carefully Crafted on July 02
They say a change in scenery can help boost productivity and recharge creativity. Well, how about simply changing the background of your computer screen? We’ve compiled (and created!) 10 options to energize and inspire, all designed with the PR pro in mind: This background. This playlist. Make some magic happen. (Credit: Geben) Don’t forget to […]
Carefully Crafted on June 19
A Central Ohio police officer was recently fired because of racially-charged posts on her personal Facebook page. From what I understand, the police department didn’t have a social media policy. Like many companies and organizations, they had a Code of Conduct, but it didn’t provide specific social media guidelines. As I explained to our local media covering this story, while we’d like to believe that […]
