At Geben, we take our job as “know it all” very seriously. New trend emerging? We’ll research how it applies to our clients. New media outlet? We’ll read it to learn who’s writing, what topics they cover and how they approach reporting. While this mindset applies to everything we do, it’s especially important when it comes to recommending tools and technology. New apps, platforms and software pop up everyday, so how do you choose which ones are worth your time? It can be overwhelming.
That’s where we come in. We’ve done our fair share of research and testing to compile The Ultimate PR Pro’s Toolbox – a collection of 160+ of our favorite tools to help you work smarter, be more efficient and generate stronger results. We’ve included everything from media intelligence, social media monitoring and measurement to communication, collaboration, productivity and project management … in short, anything and everything that can help you do your job better.
So what are you waiting for? Get the collection on Slideshare and Product Hunt, and don’t hesitate to share it with friends. Plus, keep an eye on prTini over the next few months to learn how PR pros are putting these tools to work.