Tweetsgiving is fast becoming one of my favorite online traditions. If you’re not familiar with it, the goal is to help change the world by getting people to take a minute and express gratitude. Starting yesterday, people have been giving thanks on Twitter and blogs under the “tweetsgiving” umbrella. (Jason Falls and my mom have […]
Author Archive | Heather Whaling
Carefully Crafted on November 25
Carefully Crafted on November 24
5 Ways to Improve Customer Service
“[Your challenge] is to break the service paradigm in your industry or market so that customers aren’t just satisfied, they’re so shocked that they tell strangers on the street how good you are.” — Jack Welch What kind of customer service are you providing? Proactive or reactive? Average or exceptional? Social media gives companies a […]
Carefully Crafted on November 19
Vote for the "Geben Gives" Winner
It’s time to vote for the winner of Geben Gives! Each organization does amazing work — and I can’t wait to see which one you choose for me to work with! During the month of December, I’ll donate my time — my PR, marketing or social media services — to the winner. The poll closes […]
Carefully Crafted on November 17
Last Chance for Geben Gives Nominations
If you ask me, Geben Gives — my own way to help a nonprofit during the month of December and celebrate the launch my new company — might be one of the coolest ideas I’ve ever had. It’s inspiring to read the list of incredible organizations nominated thus far, and I can’t wait to start […]
Carefully Crafted on November 13
Double Shot: Learn from Others
This is the fifth installment of a new feature here on prTini — the Double Shot. Each Friday, I’ll share links to two resources, two useful blog posts or introduce you to two people. What better way to end the week (or kick-off the weekend) than with a Double Shot from prTini? Here we go […]
Carefully Crafted on November 12
Advertising's Role In PR
As PR people, we often talk about the blurring of lines between marketing, PR, customer service and social media. I don’t know about you, but I haven’t spent nearly as much time exploring how we integrate our efforts with various forms of advertising. Many agencies have a media buyer who develops that part of the […]
Carefully Crafted on November 11
Veterans Day: Beyond Tribute
My brother is a veteran of the Iraq and Afghanistan wars. I continue to be in awe of him and his selflessness. Veterans Day is actually my brother’s favorite day of the year, which is why I wanted to share the 11-11 campaign with you. I thought I’d use this opportunity to make my video […]
Carefully Crafted on November 08
Crisis Communication: Quick and Relevant
At last year’s Ragan Social Media for Communicators conference, Gerald Baron, a crisis communication expert, told us: “If you’re not quick, you’re not relevant.” Instead of distributing a press release every few hours, it’s more effective to share short, accurate bursts of information. As a PR person who’s been heavily involved in multiple crisis situations, […]
Carefully Crafted on November 06
Double Shot: Awesome People
This is the fourth installment of a new feature here on prTini — the Double Shot. Each Friday, I’ll share links to two resources, two useful blog posts or introduce you to two people. What better way to end the week (or kick-off the weekend) than with a Double Shot from prTini? Here we go […]
Carefully Crafted on November 03
Introducing "Geben Gives"
If you’re a regular reader of this blog, you know that I’m in the process of going out on my own — launching Geben Communication. The word “geben” means “to give” in German. I chose it to reflect my commitment to nonprofits and giving back. Geben officially becomes my full-time gig on December 1, and […]