If you know me at all, you know I am a huge baseball fan. I love the strategy of the game. The records. The history. The pitch-by-pitch, inning-by-inning drama. The more I thought about it, I realized baseball can actually teach PR people a thing or two. Like how to step back up to the […]
Author Archive | Heather Whaling
Carefully Crafted on November 02
Carefully Crafted on November 02
We Need Your Help Honoring Vets in November
This past summer, you may recall a campaign my husband and I created a campaign called Why We Celebrate, designed to honor the troops during Independence Day weekend. It exceeded our expectations, and now, we’re back, ready to celebrate Veterans Day. But, there’s a twist: We’re partnering with the VFW Foundation on a month-long campaign […]
Carefully Crafted on November 01
Can You Measure the ROI of Customer Service?
“Break the service paradigm in your industry or market so that customers aren’t just satisfied, they’re so shocked that they tell strangers on the street how good you are.” — Jack Welch Is customer service the new PR? There’s no shortage of articles and posts explaining the inter-connectedness of the two disciplines (see: Dave Fleet, […]
Carefully Crafted on October 31
5 Must-Read Business, Communication Articles from October
It’s hard keeping up with all the good content being generated, right? (I know my Reader has more “unread” items than I’d like to admit!) Here are some of my favorite articles from October. I hope you’ll share a link in the comments to your favorite article (or articles!) from the past month. This way, […]
Carefully Crafted on October 22
HOW TO: Get More Readers for Your Blog
One of the hardest challenges for bloggers — especially when we’re first getting started — is figuring out how to get people to read what you write. After all, most of us aren’t blogging to talk to ourselves, right? And, if you’re running a company blog, you have to answer to the powers that be: […]
Carefully Crafted on October 20
PR Lessons from Favre, Kiper Controversies
This is a guest post from Dan Farkas. As a former sports anchor, I like football. As a former sports anchor, I LOVE good hair. It should come as no surprise that I remember when Mel Kiper Jr., NFL draft guru, talked about a young kid from Southern Mississippi named Brett Favre. A rocket for […]
Carefully Crafted on October 18
Luck or Hard Work?
When I was planning my wedding, the idea of a bridal shower was horrifying for many reasons, but mostly because I didn’t want to be the center of attention. Ask any of my bridesmaids and they’ll tell you, I only agreed to a shower after they agreed to let me build in a charitable element […]
Carefully Crafted on October 11
The Social Media "Chicken/Egg" Conundrum + 5 Social Media Policy Resources
Which came first — the chicken or the egg? Companies beginning to explore social media face a similar catch-22: Should they dive in head first, or wait and develop social media guidelines first? At a conference a couple years ago, I heard Tony Hsieh, CEO of Zappos.com, explain it like this: Companies don’t have a […]
Carefully Crafted on October 11
Changing Perceptions via Social Media
Whether you’re just getting started in social media … or have been experimenting but want to add some strategy to your efforts, these slides are for you. Last week, I had the pleasure of leading a social media seminar for Ohio Public Images — a collection of communication pros, most of whom work for organizations […]
Carefully Crafted on October 07
A Social Media Lesson from Baseball
Not only am I a die-hard baseball fan, but I’m an avid New York Yankees fan. (You can take the girl out of Jersey, but …) Some of my favorite childhood memories involve baseball — watching games with my parents, learning to keep score, attending dozens of games at the original Yankee Stadium. Heck, we […]