From an AdAge article about Facebook redefining relevance in marketing: As it turns out, many people in social networks don’t want to talk about your product, they just want to talk. We’ve long known that inserting brands into social-media channels requires a conversational touch, but many are surprised by just how conversational. There’s increasing evidence […]
Author Archive | Heather Whaling
Carefully Crafted on December 02
Carefully Crafted on December 01
One Year Later: My "Make Yourself" Recipe
Today marks the one-year anniversary of Geben Communication (and me as an entrepreneur!), so this post seems especially fitting. It’s a bit longer than what I normally write, but I hope you’ll indulge me just a bit. When Nike Women asked me to participate in their Make Yourself Movement, I jumped at the chance. Apparently, […]
Carefully Crafted on November 24
The Art of Storytelling: Inspired by Starbucks
Whether you love Starbucks or hate it, the coffee behemoth is using the holiday season to remind us of an important lesson: Stories are meant to be shared. The art of storytelling can be tricky though, especially in business. Do customers want to hear all the ins and outs? (A boss once told me once […]
Carefully Crafted on November 23
TONIGHT: An "Epic" PR 2.0 Chat
At 8:30 pm ET, #pr20chat will be joined by some incredible guests from Epic Change, the global volunteer-run organization responsible for Tweetsgiving.
Carefully Crafted on November 22
How did you "Make Yourself?"
Last week, I received very exciting news: I was chosen as one of 20 women bloggers to participate in Nike Women’s “Make Yourself Movement.” Some of the other women included in the “Movement” are people I think very highly of, including Lisa Barone, Amy Jo Martin and Tara Hunt. Plus, I’m looking forward to getting […]
Carefully Crafted on November 19
Social Media Job Advice
A student recently asked me for some career advice. She’s looking for a job updating Facebook and Twitter. At first, I was surprised that *that’s* a job aspiration. But, it does sound fun … and there is a lot of buzz about people being hired to manage social media. Those of us who live and […]
Carefully Crafted on November 11
Veterans Day: 10 Ways to Celebrate Vets Today & Throughout the Year
Veterans Day is my brother’s absolute favorite holiday. More than his birthday, more than Christmas, more than Election Day (my favorite!) That’s because my brother is a veteran of the 82nd Airborne. During his four-year stint with the army, he served three tours of duty in Iraq and Afghanistan. My brother doesn’t talk about those […]
Carefully Crafted on November 10
10 Crisis Communication 2.0 Resources
Yesterday, I spoke about crisis communication and how social media is changing the way companies deal with these challenging situations. In addition to drawing on my own experience — including a career that started in politics (where everything is a crisis!) … as well as a murder investigation — I discovered a variety of valuable […]
Carefully Crafted on November 08
A Quick Survey & 5 Tips for Research on a Budget
I love writing this blog, but even more so when I know you like reading it. I want to make sure the blog posts I write are interesting to you … help you solve a problem … make you think about a fresh approach to a best practice. The common theme there is YOU. Not […]
Carefully Crafted on November 05
Rules Were Made to be Broken
A few years ago, I wrote copy for an e-newsletter. It started with a conversational “welcome” message from the company president (my client, who prided herself on the personal relationships she developed with this specific audience). Before the text ever got to the client, that welcome got edited out. I was told e-newsletters need to […]