Today’s Follow Friday recommendation and guest post highlights my friend Matt Russo. In addition to working with my husband at 30 Lines, Matt is co-founder of ChatterJet, a soon-to-be-launching service that helps a business’s “social media accounts take flight by offering a unique blend of current topics, conversation starters, and content ideas based on your industry […]
Author Archive | Heather Whaling
Carefully Crafted on March 23
Carefully Crafted on March 19
Bring on the Craziness & 7 Other Pieces of Advice
Before I officially launched my own company, I was on the fence. Did I really want to leave my safe, steady job to build a traditional and digital PR firm from scratch? (Keep in mind it was the height of the recession and quitting a secure job just didn’t sound smart.) But, then I received […]
Carefully Crafted on March 09
SXSWi is like being on Super Pills – Can You Feel It?
Hello from Austin, TX! This week is South by Southwest. As a rookie, I’m not quite sure what to expect, but I am looking forward to the opportunity to get to catch up in person with some of my “online friends.” This week’s Follow Friday, Damion White, is one of those people. When I met […]
Carefully Crafted on March 08
Ladies, Get Out of Your Own Way
Today is International Women’s Day. More than a few people – men and women – will decry the necessity of such a day. They’ll try to convince you that singling out a day to recognize the contributions of women does more harm than good. As Amy Jo Martin noted in her post “Dear Fellow Women: […]
Carefully Crafted on March 02
11 Ideas to Kickstart a Brand's Facebook Timeline
Today’s Follow Friday guest post is from Mike Schaffer, blogger and director of social media for iostudio. In addition to being a sharp guy, Mike is also a sports fan, pop culture fanatic, and according to his Twitter bio “always striving for awesome.” Who wouldn’t want to be friends with someone like that?! If you’re […]
Carefully Crafted on February 24
5 Tips for Making the Most of Your Internship Experience
When I was in college, I was fortunate to have an amazing internship experience under the guidance of the brilliant Dr. Joe Brennan, who was leading the University of Toledo’s PR department at the time. As he’ll tell you, two weeks into the job I found myself in the midst of a major crisis situation. […]
Carefully Crafted on February 22
4 Ways to Innovate PR Best Practices
I’ve spent a lot of time thinking about this concept of “innovating best practices” lately. As my friend Keith Speers explains, best practices are simply effective strategies proven to work. In business, there are things we do simply because they know they work. But, if technology has taught us anything, it’s this: Relying on “the […]
Carefully Crafted on February 17
A Social TV Primer
Between the Super Bowl and the Grammys, we’ve heard a lot about this idea of “social TV” and creating a second-screen experience for viewers at home. What does this mean? Who’s doing it well? And how can brands get involved? This week’s Follow Friday post is from Andrew Shipp, who offers some social TV insights […]
Carefully Crafted on February 15
Facebook Advertising: A Case Study
For businesses, time spent online needs to be time well spent. In today’s social world, companies are flocking to Facebook. While each page’s specific goals are different, the success of their efforts are dependent on the strength and size of their community. That doesn’t mean a page requires 1000,000 or even 10,000 “likes” to be […]
Carefully Crafted on February 10
In the Doghouse: The Tale of a Super Bowl Showdown Between Skechers and 122,000 Dog Lovers
Say hello to Amy Taylor, lead copywriter for Brains on Fire and this week’s Follow Friday pick. Amy and I first met at a conference a few years ago, when she was working for a local municipality. Even then, her creative side clearly was itching to escape. Not long after, Amy was scooped up by […]