Storytelling has always been a core component of effective public relations. However, we can’t simply rely on traditional best practices to disseminate those stories. As we think about storytelling — and the outcomes we’re hoping to achieve — we need to realize that what’s worked in the past isn’t enough. To excel in today’s social […]
Author Archive | Heather Whaling
Carefully Crafted on September 06
Carefully Crafted on September 04
The Key to Outsourcing Social Media
Recently, one of my clients was on a social media panel at an industry event. Someone asked about using a third-party (like an agency or consultant) to manage a company’s social media. The person asking the question didn’t believe an outside person could effectively manage social media. In an answer that quite possibly made my […]
Carefully Crafted on August 31
Geben Communication's Must Read Articles – Week of August 27th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: The 10 Must-See Sessions at Content Marketing World 2012 For Brand Engagement, Visuals Rule [INFOGRAPHIC] Using Analytics to Plan Great Content The Currency of Digital […]
Carefully Crafted on August 28
10 Newsle Lists to Create Right Now
In the barrage of information, do you find it’s hard to keep up with the people who matter most? Are you missing opportunities to cultivate relationships because you’re not as “in the know” as you should be? If you’re like me, you love stumbling across new tools/service (like ifttt) that help me work smarter and […]
Carefully Crafted on August 24
Geben Communication's Must Read Articles – Week of August 20th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: What Successful People Do With The First Hour Of Their Work Day Medium, the New Thing From the Twitter Guys, Is… Wait, What, Exactly? 50 […]
Carefully Crafted on August 22
The Problem with Intent
What makes a brand’s message believable? The number of times it’s repeated? Smartly written phrases strung together? Clever Facebook updates? Advetising? A fancy logo? None of the above. Believability — and credibility — start with intention. Purpose. The “why” behind what you’re doing and saying. Intention isn’t something you can fake. Companies aren’t transparent — […]
Carefully Crafted on August 21
Why You Need to Get Comfortable with Messiness
I was in my “office away from the office” (aka a coffee shop) when I saw this little sign taped to the cash register: Credit card fees are eating into merchants’ profitability. But, going back to a cash-only policy isn’t a fix. There has to be a better way, right? Enter Jack Dorsey, Twitter co-founder […]
Carefully Crafted on August 17
TGIF! Here Are Our Must-Read Articles From This Week
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Lessons In Productive Procrastination Dear Startup Genius: Choosing Co-Founders, Burning Out Employees, and Lean vs. Fat Startups Baratunde Thurston Confesses How His Twitter Spamming Almost […]
Carefully Crafted on August 13
5 Core Elements of Blogger Outreach Campaigns
Coming from a traditional PR background, I 100% disagree with the sentiment that traditional media is dead. However, I do believe companies need to understand that in many cases traditional media alone won’t always get the job done. Instead, you can amplify your message and achieve better results by integrating traditional and digital PR strategies. […]
Carefully Crafted on August 03
16 Articles You Might Have Missed (But Should Read!)
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Facebook Unleashes Powerful Marketing Tool: Page Post Targeting By Age, Gender, Likes and More 9 Beliefs of Remarkably Successful People Literacy Group Adopts a Lighter […]