Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: 11 Media Relations and Pitching Tips from HuffPo’s Nate Hindman Candidate Puts 51% of Budget Into Facebook Ads — And Wins Next Year’s Big Trends […]
Author Archive | Heather Whaling
Carefully Crafted on December 07
Carefully Crafted on November 30
Geben Communication's Must Read Articles – Week of November 26th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Study shows Americans’ social media habits now account for 18 percent of time spent online How Google Plans to Find the UnGoogleable Public Relations: It’s […]
Carefully Crafted on November 27
Building a PR Strategy: Define Personas + 5 Bonus Planning Resources
As you know, a core component to a PR strategy is defining target audiences. But, how do you get beyond a basic list of generic categories? Try creating personas. Once you have created these fictional characters, they can help shape the rest of your marketing and PR efforts — from content creation …to media relations. […]
Carefully Crafted on November 16
Geben Communication's Must Read Articles – Week of November 12th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: One Statistic that Should Convince Every Small Business to Get On Instagram VenueSeen, Changing Marketers’ Doubts about Instagram (client) Pinterest Introduces Business Accounts and Tools […]
Carefully Crafted on November 15
Millennial Shoppers and Online Marketplaces [Infographic]
While eBay set the standard for digital marketplaces, many of today’s most interesting and innovative companies are working on building the next iteration of ecommerce. Lots of buzzwords floating around to describe these online destinations — including peer-to-peer marketplaces and recommerce. Call them what you will, but keep this in mind: Not all marketplaces are […]
Carefully Crafted on November 12
Social Media for Events: A Case Study from the Columbus Marathon
Last week, I spoke at the Road Race Management conference, where I had the chance to meet 250+ race directors from all over the country. Nearly all of them said they’re using social media, but very few felt like they were maximizing the potential of these online communication channels. They’re not alone. Events rely on […]
Carefully Crafted on November 09
Geben Communication's Must Read Articles – Week of November 5th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Announcing Instagram Profiles on the Web! 5 effortless ways to create more content Pinterest unveils ‘secret’ boards [VIDEO] Microsoft’s “Skype In The Workspace” – Like […]
Carefully Crafted on November 05
7 Social Tools to Share Your Election Day Experiences
Social media has changed how candidates campaign, how networks cover elections, how voters receive news and how organizers canvass neighborhoods to get out the vote. But, as we all anxiously await the results tomorrow, social media will also change how individuals convey their Election Day experiences. Want to share what you’re seeing at the polls, […]
Carefully Crafted on November 02
Geben Communication's Must Read Articles – Week of October 29th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Digital Publishing Demonstrates Its Worth During Hurricane Sandy Twitter Is Testing A “Like” And “Star” Button In Lieu Of “Favorite.” Isn’t The Concept Of “Like” […]
Carefully Crafted on November 01
PR Tips for a Better Book Launch [Part 2]
Yesterday, I shared some tips to help authors (and aspiring authors) develop a successful book PR launch. Today’s tips hone in on how to maximize the actual launch. Note that these tips are based on the assumption that you worked on building and nurturing a community as you were planning and writing the book. Now, […]