Readz, a startup based in LA, was launching a tablet content management system at New Media Expo (NMX), a conference in Las Vegas billed as the world’s largest event for bloggers, podcasters and content creators. Knowing how “noisy” that event gets, Readz wanted to do something to make a splash, while accomplishing their primary goals, […]
Author Archive | Heather Whaling
Carefully Crafted on February 18
Carefully Crafted on February 15
Geben Communication's Must Read Articles – Week of February 11th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: To a Future Woman in Tech Community Managers, Advice from the Trenches 18 quotable moments, facts and stats for your social business The App That’s […]
Carefully Crafted on February 11
Does Real-Time Social Media Work for All Brands? Or, Just Oreo?
When Oreo shared an image on Facebook and Twitter within minutes of the blackout, they scored a touchdown of their own on Super Bowl Sunday. Knowing that Justin Timberlake’s “Suit and Tie” Grammy performance would be one of the most anticipated — and talked about — moments coming out of the awards extravaganza, Team Oreo once […]
Carefully Crafted on February 08
Geben Communication's Must Read Articles – Week of February 4th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Did hashtags really work for brands with Super Bowl commercials? Twitter Acquires Social TV Analytics Bluefin Labs Creativity in PR: Three Ways to Feed the […]
Carefully Crafted on February 04
#NotBuyingIt – A Quiet, but Meaningful, Conversation
We know — and are desensitized to the fact — that beer commercials often objectify women. But, the beer industry isn’t alone. MissRepresentation is a documentary and movement that “exposes how mainstream media contributes to the underrepresentation of women in positions of power and influence in America.” Using the hashtag #NotBuyingIt, they’re encouraging people to call out advertisers who misrepresent […]
Carefully Crafted on February 01
Geben Communication's Must Read Articles – Week of January 28th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Super Bowl XLVII: The Social Media Guidebook 12 Essential Resources for Building a Killer Mobile App 10 Simple Product Ideas That Made Billions (Infographic) PR […]
Carefully Crafted on January 31
Information for Your Ears: 3 Podcasts to Check Out
I have to admit: I’m not much of a podcast listener. I know there are long-running, high-quality options, like Mitch Joel’s Six Pixels of Separation, but podcasting has never been for me. Until now. It feels like the podcast scene is making a bit of a comeback, and some of my “Twitter friends” happen to be […]
Carefully Crafted on January 28
Community Management Advice (A Free Ebook to Celebrate #CMAD!)
What do you do? If you’re in PR, odds are you get asked that question a lot, and may struggle to explain your job to people unfamiliar with our industry. (I’ve been doing this for a while, and I think my parents are just starting to figure out how I spend my days.) Our career […]
Carefully Crafted on January 25
Geben Communication's Must Read Articles – Week of January 21st
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: 8 Devices to Keep Flu Season Germs out of Your Life Top Comments: Readers Weigh in on Graph Search, Obama’s Death Star Response, and Destiny’s […]
Carefully Crafted on January 22
"Disposable" Social Media: Overview & Opportunities
Yesterday, Arik Hanson interviewed Greg Swan about “disposable” social media — tools like Poke and Snapchat. As Greg noted, “… there is a new breed of social networking tools that purposefully don’t let its users archive or retrieve content once it has been viewed. As someone who spends their days concerned about online reputation management […]