Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: How to Unleash the Power of Content 2013: The Year That Social Media Will Run Out of Kool-Aid How Some of the Most Unsocial Companies […]
Author Archive | Heather Whaling
Carefully Crafted on April 19
Carefully Crafted on April 12
Geben Communication's Must-Read Articles – Week of April 8th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: What Do Marketers Want From Big Data? Inspire Powerful Content From Your Brand Fans: 5 Examples and Ideas Why Personal Interaction Drives Innovation and Collaboration […]
Carefully Crafted on April 11
7 Tweetable TedX Moments from @PeterShankman & @AlizaLicht
Are you a fan of TED Talks? I am. I’m also constantly amazed by the people I’ve had the opportunity to meet thanks to Twitter. So, yesterday, when two of my favorite “Twitter friends” spoke at TEDx Times Square, I couldn’t wait to hear their words of widsom. Openness was the theme of this TEDx, […]
Carefully Crafted on April 09
Get Inspired: 4 Examples of Smart Facebook Content
Do you ever look at your social media metrics reports and see spikes at certain times and major dips at other times? This is what I call peak-and-valley social media. And, it’s not optimal. For example, your company might see a big spike in engagement around an event, a new product launch, a sale, or […]
Carefully Crafted on April 05
Geben Communication's Must Read Articles – Week of April 1st
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: March Madness Breaks Streaming Records Use 5 or More Social Networks? You’re a Better Employee 9 Habits of People Who Build Extraordinary Relationships Why You […]
Carefully Crafted on April 02
You're Invited to the Content Party
Today is a big day at Geben. I am very excited to introduce Amy Taylor (@nomeatballs) as the newest member of our team. As Geben grows, we’re continuing to play a larger role in our clients’ content marketing strategies. Content and PR (traditional and digital) are increasingly intertwined, so it only made sense that our […]
Carefully Crafted on March 29
Geben Communication's Must Read Articles – Week of March 25th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Media Relations on Twitter: A Risk Worth Taking Social Media Users Show Their Support for Same-Sex Marriage Why is the Advancement for Women so Important […]
Carefully Crafted on March 28
What's the Value of Creativity?
The age-old agency practice of billing by the quarter-hour is broken. For starters: The “on the clock” mentality often gets in the way of a true agency-client partnership. If you check DMs for a client on Twitter, is that really worth a quarter hour? On the flip side, if you’ve built up a long-standing relationship […]
Carefully Crafted on March 26
Can PR Solve the Charity Gap? Perhaps.
A recent article in The Atlantic caught my attention for this one statistic: The wealthiest Americans donate 1.3 percent of their income, while the poorest donate 3.2 percent. According to the article, we’re facing a “charity gap”: One of the most surprising, and perhaps confounding, facts of charity in America is that the people who can […]
Carefully Crafted on March 22
Geben Communication's Must Read Articles – Week of March 18th
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: How Digital Behavior Differs Among Millennials, Gen Xers and Boomers There’s No Such Thing as a Tech Company Anymore Taco Bell’s Lesson in High-Low Branding […]