Carefully Crafted on November 15
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Brand Adoption of Instagram up 80% in One Year Why It’s Critical to Connect Your Offline & Online Marketing JP Morgan’s “Twitter Takeover” Turns Into a PR Nightmare 7 Lessons Every Startup […]
Carefully Crafted on November 13
What’s the next mega-trend in tech? It may just be wearable tech. Until just recently, wearable tech was lmited limited to “biohakers” who wanted to track their diets and fitness levels. (Think FitBit, Nike Fuel or similar devices.) However, that’s just the beginning. Between 2011 and 2012, the number of connected wearables sold globally nearly […]
Carefully Crafted on November 11
At the Road Race Management conference last week, I shared 20+ tools, tactics and ideas to help event managers socialize the experience — from registration and pre-event promotion, to race-day mobile communication ideas and real-time marketing opportunities. While the presentation was initially created for running events, the content isn’t limited to marathons or 5Ks. Even if […]
Carefully Crafted on November 08
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! 4 Books That Will Make You a Better Storyteller Miley Cyrus: A PR Case Study in Flawless Execution It’s Time for a Social Media Measurement Intervention Four Experts Predict the Future of […]
Carefully Crafted on November 06
During the recent PRSA International conference, I had the opportunity to moderate a discussion on PR and data. Panelist Adam Singer, a former PR guy and current analytics advocate at Google, shared some free tools that all of us in PR should be using. If you’re ready to take a more data-driven approach to PR, check […]
Carefully Crafted on November 01
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! iPhoneography for Business 20 Instagram Users Who Inspire (client) Altimeter Group’s State of Social Business 2013 5 Tips to Get More from Email Marketing 9 Ways to Improve your Ability to Focus […]
Carefully Crafted on October 29
Over the weekend, Buffer — an social media management/scheduling app — was hacked. This leads to lots of security questions, but that’s a discussion for another day … and probably another blog. As many PR people found themselves scrambling over the weekend to delete spam from their personal pages and their clients’ accounts, we were […]
Carefully Crafted on October 25
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! PR: Moving the Profession from Talkers to Makers How Augmented Reality Can Avoid a QR Code Demise (client) The Tweet Life (Infographic) Where do Twitter Trends Start? Try Cincinnati. David Pogue On […]
Carefully Crafted on October 23
Welcome to the World Series. Which batter will emerge as this year’s Mr. October? Which pitcher will deliver a heroic performance on just three days’ rest? If you’re a fan of America’s pastime, you’re pumped for this series. Add to that your love of all things social media, and I’ve got just what you need: The […]
Carefully Crafted on October 18
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Researchers Know Within 4 Hours If Your Kickstarter Will Succeed Embracing Social Media in Financial Disclosure is a Smart Business Decision (client) Big Data and Marketing: an inevitable partnership Twitter Solves The […]
