At the Road Race Management conference last week, I shared 20+ tools, tactics and ideas to help event managers socialize the experience — from registration and pre-event promotion, to race-day mobile communication ideas and real-time marketing opportunities. While the presentation was initially created for running events, the content isn’t limited to marathons or 5Ks. Even if you’re an event planner who has nothing to do with racing, you’ll still find the tools and tactics in this presentation highly applicable.
Got questions about how to make your next event more socially savvy? Email me.