Did you create New Year’s resolutions? I try to, but inevitably, I’m not the greatest about sticking to them. In looking back, I’ve realized I bail on resolutions because they don’t become habits. They’re “oh, I should do this,” not “oh, I will do this”-type activities. So, as we ease into 2014, I’m focusing less […]
Author Archive | Heather Whaling
Carefully Crafted on January 02
Carefully Crafted on December 27
The Weekly Cocktail: Week of December 23rd
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Merry Marketing: 7 of the Best Holiday Campaigns of 2013 Moët & Chandon Calls For New Year’s Toast Submissions in Mobile Ad Topshop Creates Personalised Christmas Gift Guide on Pinterest Get Your […]
Carefully Crafted on December 20
The Weekly Cocktail: Week of December 16th
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Stop, Look + Listen: A Marketing Lesson From The Bees 5 Biggest Social Media Lessons of 2013 Beyoncé Rejects Tradition for Social Media’s Power Forget 2014. Here’s What 2024 Will Bring. Seinfeld’s […]
Carefully Crafted on December 16
[POLL] LinkedIn Recommendations: Acceptable or Awkward?
Admittedly, I am not the world’s greatest LinkedIn user. However, enough people have told me that they derive significant business value from their personal participation, that I’m warming to the idea. As I work on 2014 planning, I’m trying to be more intentional about LinkedIn. That said, asking for recommendations has always felt a little […]
Carefully Crafted on December 13
The Weekly Cocktail: Week of December 9th
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! After Being Pitched Thousands of Times, Here’s What I’ve Learned About PR The PR Firm Debate: Should Startups Hire One or Not? Obama’s Funeral Selfie: This is Why Context Matters Guest Post: […]
Carefully Crafted on December 09
Apps for Busy Pros
We were recently invited to provide an overview of some tools to help busy people stay productive. Here’s an introduction to some of our must-have apps to maximize productivity. What’s your go-to app? Thanks to Geben account manager Megumi Robinson for compiling this list of apps.
Carefully Crafted on December 06
The Weekly Cocktail: Week of December 2nd
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Twitter Adds First Female Board Member, Marjorie Scardino What Shoppers Want: In-Store Shopping with Online Services The 20 Happiest Cities Discovered by Studying Instagram How Oreo owns social media through Twitter, Instagram, […]
Carefully Crafted on December 03
#GivingTuesday: Share Your Holiday Favorites to help Kids
Via Instagram, I connected with a lovely person named Sarah Myers (@sarah_Myers5 on Instagram). Our pregnancies overlapped, giving us a shared bond, even though we’ve never met in person. Sarah’s beautiful daughter, Avery, was born with congenital heart disease. Born with an enlarged heart and on the transplant list, Avery’s been a patient at Nationwide […]
Carefully Crafted on November 26
Crowdfunding + Influencer Outreach: A Lesson From My Impulse Buy (40 Bars of Soap)
A couple months ago, my friend, Amy Taylor, told me about a brand that she had fallen in love with: Poppy Soap Company. As soon as I heard about them, I made a mental note to buy soap. But, I got busy. Closed the tab in my browser. Moved on. Out of sight, out of […]
Carefully Crafted on November 22
The Weekly Cocktail: Week of November 18th
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Twitter Lets Brands Infiltrate TV Conversations Without Buying TV Ads Pinterest Adds Place Pins for Better Travel Planning News Releases or Blog Posts: What’s the Future of Media Relations? How Twitter Lists […]