Carefully Crafted on June 10
We often say time online should be time well spent. For The Women’s Fund of Central Ohio, a local non-profit for whom we occasionally offer pro bono services, that means a good chunk of time online should be spent on Facebook. For the past few years, Facebook has provided a platform for The Women’s Fund […]
Carefully Crafted on June 09
When executing a content marketing initiative, influencer outreach is often a key part of the promotion strategy. After all, content marketing only works if it reaches and resonates with the right audience. Pre-seeding content among targeted influencers can give the content an early boost and spur initial momentum. But, how do you determine which influencers are right for a content push? Start by […]
Carefully Crafted on June 05
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! The Pitch That Launched Birchbox, The $485M ‘Stuff In A Box’ Business 19 Must-Read PR & Social Media Website Study: Millennials Trust Their Friends, Not Advertising 10 Tips For Crafting the […]
Carefully Crafted on June 04
Things like media relations, community relations and crisis communication have long been considered the “nuts and bolts” of PR, but over the past few years, we’ve begun to incorporate more and more social elements into our campaigns. As we focus more on blending traditional and digital efforts, content marketing has become a natural extension of our […]
Carefully Crafted on June 02
We all need a team. If you’re building a startup, the team may just be you, your accountant and – if you’re lucky – a friend, significant other or family member willing to listen to you, bounce ideas around, and provide reassurance that you’re not crazy. As your business grows, the team will expand, eventually (hopefully?) […]
Carefully Crafted on May 30
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Facebook’s News Feed Algorithm is Changing Again: What Your Brand Needs to Know The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More 5 Ways to Focus […]
Carefully Crafted on May 29
We’ve all had that one project … that big, overwhelming, seemingly impossible thing on our to-do list that, try as we might, just never seems to get done. Next time you have “that project” on your plate, just follow these tips from Lisa Gerber to break it down and make it much easier to tackle: ••• Post by: […]
Carefully Crafted on May 28
Newsrooms across the country are undergoing major shifts, not the least of which are fewer resources yet a demand to create even more content to keep up with the truncated news cycle. So, as PR people, how can we best work with editors and reporters? While I’ve got some ideas of my own, I thought it would be helpful to go straight to the source. […]
Carefully Crafted on May 27
“When others ran away from the blank slate, I embraced it.” Today’s guest post from banker turned community manager Bryant Miller is a good reminder to embrace your creativity — even if your company and/or industry doesn’t: ••• Post by: @iambmac I was always the weird, creative child growing up. So everyone was caught off guard (myself included) […]
Carefully Crafted on May 26
One of our goals through our e-newsletter, A fresh AP[PR]OACH, is to connect readers with our favorite people to follow on Twitter. Since most of you are out of the office (and hopefully enjoying the beautiful day!), we thought we’d use today’s post to review the 18 unique perspectives and voices we’ve highlighted so far. Happy […]
