Carefully Crafted on August 06
When I first joined Twitter, one of the first people I started following was Deirdre Breakenridge. She’d written PR books and I loved that Twitter could help me learn from her beyond just the books. Over the years, our Twitter chats (she hosts the monthly PR Student Twitter chat, #PRStudChat, for pros and students) have teamed up, giving us […]
Carefully Crafted on August 05
You’re on Facebook and Twitter. Maybe even Instagram and Pinterest. You’ve nailed the basics. But, instead of being content with what you know works, you’re ready to take it to the next level. Want to add some sizzle? Mix-and-match some of these ideas to help your social stay fresh and relevant. Infuse creativity: Don’t limit […]
Carefully Crafted on August 01
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! 9 Steps for Planning Your Next Social Advertising Campaign How to Use Twitter Analytics to Find Important Data Why Social Media Conversation Density Matters IKEA’s PR Breakthrough: How Lippe Taylor Lit a […]
Carefully Crafted on July 31
Columbus Commons is a park located in the heart of Downtown Columbus that features live performances, free fitness classes, family-friendly activities, special events, a weekly “Food Truck Food Court” and more throughout the summer. Since opening in 2011, Geben has worked with Columbus Commons to use social media to position the park as a premier […]
Carefully Crafted on July 29
I rarely create a “must-follow” Twitter list that doesn’t include Arik Hanson. (After all, he was one of the first people I really “met” through social media!) Arik is a brilliant PR pro and industry blogger, so I asked him to share a few of his go-to tips on finding, curating and promoting blog content: […]
Carefully Crafted on July 25
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! How Brand Transparency Builds Enduring Relationships With Customers (client) 12 Quotes to Motivate Your Creativity 4 Power Tips for Creating Hot Content 9 Informative Infographics To Guide Your Visual Content Marketing These […]
Carefully Crafted on July 23
As PR people, we find ourselves thinking more like content producers and editors. So, who better to provide some insights than a former PR/marketing guy-turned-journalist-turned-editor? Check out this Q&A with David Griner, AdWeek’s social editor. ••• You’ve been writing for Adweek since 2007 AND recently became the magazine’s first Social Editor. What has been the biggest challenge for you […]
Carefully Crafted on July 22
Always appreciate when our guest contributors can work PR and martinis into the same post (This blog is called prTini, after all!). Today, blogger and content specialist Alicia Lawrence has five tips for PR pros to shake or stir SEO into the mix to deliver better results for clients: ••• Post by: @Alicia_Lw There is actually a lot […]
Carefully Crafted on July 18
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! Adam Singer on Analytics, Jack Bauer and PR Success 6 Creative Ways to Get Employees More Involved with Social A New Way to Stop Procrastinating: Power Hour The Secret to Effective Motivation […]
Carefully Crafted on July 16
Let’s be honest: Not every PR campaign will be a shining success. As much as we like to share case studies that drive amazing results, every single one of us in PR has been part of a campaign that didn’t quite go as planned. Want to hedge your bets against a PR flop? Avoid these four campaign killers: Product/market […]
