Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!
- 9 Steps for Planning Your Next Social Advertising Campaign
- How to Use Twitter Analytics to Find Important Data
- Why Social Media Conversation Density Matters
- IKEA’s PR Breakthrough: How Lippe Taylor Lit a Fire Under Consumers and Scored Client Over 1,000 Media Placements for a Major Announcement
- Foursquare Swarms Over Swarmly
- 33 Cool Abbreviations You Should Know (JIC You Didn’t Already)
- 8 Tips for a Perfect Pitch
- 10 Signs You Should Work in PR
- Building Relationships: PR Pros Talk on Connecting With Journalists
- How State Farm and Social Media Breathed Life into Cliff Paul
- 7 Ways PR Pros in Their 20s Can Ensure They Retire By Age 55
- Big Brands Are Driving Facebook and Twitter’s Mobile Ad Explosion
- BuzzFeed Video Is Trying to Change the Definition of Branded Content
- Beyond the ‘Like’: What Comes Next in Social Measurement
- This is What Tech’s Ugly Gender Problem Really Looks Like
Follow Team Geben on Twitter for more articles and resources throughout the week. Say hi and tell us what you’re reading, too!
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ICYMI, this week’s issue of A fresh AP[PR]OACH shared how Warby Parker uses highly personalized interactions to turn online fans into brand loyalists. Want more PR case studies delivered directly to your inbox? Sign up today!