Last year, around this time, my husband and I launched #WhyWeCelebrate — an idea that evolved into a social-media driven movement that encouraged people to take a minute to honor the military in the midst of Independence Day fireworks and barbecues. Some of you have been asking what we’re planning to do this year. We’re […]
Tag Archives | #whywecelebrate
Carefully Crafted on June 28
Carefully Crafted on November 11
Veterans Day: 10 Ways to Celebrate Vets Today & Throughout the Year
Veterans Day is my brother’s absolute favorite holiday. More than his birthday, more than Christmas, more than Election Day (my favorite!) That’s because my brother is a veteran of the 82nd Airborne. During his four-year stint with the army, he served three tours of duty in Iraq and Afghanistan. My brother doesn’t talk about those […]
Carefully Crafted on July 08
#WhyWeCelebrate: How a Social Media Campaign Generated 330,000 Impressions over a Holiday Weekend
Last week, I blogged about #WhyWeCelebrate, asking you to join with us to honor the troops during the Independence Day holiday. Showing the true power of social media, you came through. In an incredibly overwhelming way. I want to share a recap of the effort in hopes that nonprofits and cause-marketers can learn from our […]