Carefully Crafted on September 08
This summer, Buffer CEO Joel Gascoigne offered an honest assessment of decisions made in the midst of business growth. Having over-anticipated their upcoming revenue, the Buffer team grew too quickly, resulting in a tough round of layoffs for the team. As a business owner, I can’t help feeling for Joel and his entire team. Figuring out […]
Carefully Crafted on September 13
Hard to believe, but we’re getting close Q4. (Seriously, where did the year go?!) For many organizations, this means it’s time to start creating a 2011 communication strategy. Taking a long-term approach to integrated communication is well worth the effort. You can increase your communication effectiveness by understanding how PR, email marketing, social media, internal […]
Carefully Crafted on August 17
Ever heard the analogy comparing Twitter to a big cocktail party? The idea is simple: People are mixing and mingling … chatting … getting to know each other … networking. Just like at a cocktail party, Twitter users try to be interesting, relevant, humorous, engaging. If you’re a business or nonprofit trying to navigate social […]
Carefully Crafted on August 15
Last week, I had the opportunity to present at the Central Florida Nonprofit Expo to a very attentive group of executive and development directors representing a rage organizations. Instead of focusing on the specific tools, I chose to focus on the strategy. It’s important for nonprofits to understand the strategy behind social media before diving […]
Carefully Crafted on June 23
When citing reasons why companies should to embrace social media, consultants like to say that “people are talking about your brand, so you need to join the conversation.” While that’s true in many cases, it’s not that simple. There are lots of brands that aren’t the focus of online discussions — especially for those that […]
