Which came first — the chicken or the egg? Companies beginning to explore social media face a similar catch-22: Should they dive in head first, or wait and develop social media guidelines first? At a conference a couple years ago, I heard Tony Hsieh, CEO of Zappos.com, explain it like this: Companies don’t have a […]
Tag Archives | social media guidelines
Carefully Crafted on October 11
Carefully Crafted on July 16
A Company Culture Lesson from Old Spice Social Media
Years from now, this week’s Old Spice social media campaign will still be used as case study. Aside from the obvious lessons about social media engagement, there’s another equally important lesson that we shouldn’t lose sight of: A company’s culture and its willingness to take calculated risks will shape its social media engagement — and […]