From blogging and pinning … to creating videos, tweets, status updates, ebooks, enewsletters and white papers — content marketing has become a catch-all term that encompasses all kinds of information marketers are creating, disseminating and tying to objectives. But, how do you know what kind of content to share? And, is it actually working? Jason […]
Tag Archives | pinterest
Carefully Crafted on May 07
Carefully Crafted on March 27
Pinterest: A Blogger Outreach Secret Weapon [VIDEO]
Have you incorporated blogger outreach into your PR 2.0 toolbox? I’ve written extensively about blogger relations as a key tactic for brands looking to excel in a social world. An extension of this type of outreach, brands are creating experiences that bridge the digital/physical divide. For example, the Cleveland Indians are now accepting applications for their social suite. […]
Carefully Crafted on January 13
Picture worth a thousand words? Now, a thousand words fit into 140 characters.
Continuing the Follow Friday series, today’s post is from Harrison Kratz. Why should you connect with Harrison? I appreciate that he’s a real go-getter and someone who just makes things happen. But, there are lots of young, ambitious people. Harrison stands out to me because he’s not only trying to further his personal career. He’s […]
Carefully Crafted on November 28
3 Questions to Ask Before Joining a Niche Social Network
When we work with brands, we typically advise them to focus on mastering a few networks instead of stretching their efforts too thin. This is especially true for organizations that are just getting started with social media, as well as those who need help rebooting their online presence after their initial attempt generated lackluster results. […]