A couple weeks ago, AdAge introduced us to Mike Werch, the person who tweeted as @HJ_Heinz. This one person became the ketchup company’s voice on Twitter — yet he had NO connection to Heinz. And, Mike ran the Heinz Twitter account for a solid two weeks (amassing 367 fans) before Twitter headquarters got involved. Mike […]
Tag Archives | monitoring
Carefully Crafted on March 01
Carefully Crafted on January 22
Double Shot: How To Be More Effective
It’s been a while since I’ve done a “Double Shot” post, but this week, I read two very helpful “how to” posts that I wanted to share, especially relevant for nonprofits and others operating on a budget (and who these days isn’t?!?), and those interested in learning more about effectively measuring PR and social media: […]
Carefully Crafted on November 24
5 Ways to Improve Customer Service
“[Your challenge] is to break the service paradigm in your industry or market so that customers aren’t just satisfied, they’re so shocked that they tell strangers on the street how good you are.” — Jack Welch What kind of customer service are you providing? Proactive or reactive? Average or exceptional? Social media gives companies a […]