While a number of PR people – a band of leaders, headed by Katie Paine – decry the value of the ad equivalency report as a measure for public relations activities, there’s a reason it still exists. Most of the reasons for its continued use are bogus, but there is one that speaks volumes: Advertising […]
Tag Archives | measurement
Carefully Crafted on June 09
Carefully Crafted on January 26
5 Metrics for Nonprofit Communication
A collaborative effort, this post was co-written by Chuck Hemann and myself. Two key components of a nonprofit organization’s communication strategy — traditional media relations and social media marketing — fall into the “hard to measure” category. By now, hopefully you believe in the importance of securing placements in key media outlets and developing a […]
Carefully Crafted on January 22
Double Shot: How To Be More Effective
It’s been a while since I’ve done a “Double Shot” post, but this week, I read two very helpful “how to” posts that I wanted to share, especially relevant for nonprofits and others operating on a budget (and who these days isn’t?!?), and those interested in learning more about effectively measuring PR and social media: […]