A couple weeks ago, AdAge introduced us to Mike Werch, the person who tweeted as @HJ_Heinz. This one person became the ketchup company’s voice on Twitter — yet he had NO connection to Heinz. And, Mike ran the Heinz Twitter account for a solid two weeks (amassing 367 fans) before Twitter headquarters got involved. Mike […]
Tag Archives | listening
Carefully Crafted on March 01
Carefully Crafted on January 22
Double Shot: How To Be More Effective
It’s been a while since I’ve done a “Double Shot” post, but this week, I read two very helpful “how to” posts that I wanted to share, especially relevant for nonprofits and others operating on a budget (and who these days isn’t?!?), and those interested in learning more about effectively measuring PR and social media: […]