For this week’s episode of PR 2.0 Chat TV, we discussed the recent Kenneth Cole gaffe and Groupon’s Super Bowl advertisement — both of which involved politically sensitive issues. In PR, it’s our job to help our clients stay relevant, so that often means leveraging current events or trends and topics in the news. But, […]
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Carefully Crafted on February 10
Carefully Crafted on February 03
2 PR Lessons from Kenneth Cole's Twitter Mishap
Kenneth Cole — yes, that Kenneth Cole — made a very big, very public mistake: He tweeted an ill-fated attempt to inject some humor in the Egypt protests (a decidedly non-funny situation), which led to a flurry of negative tweets and articles. A couple hours later, Kenneth Cole issued a non-apology apology. Then, he deleted […]