From blogging and pinning … to creating videos, tweets, status updates, ebooks, enewsletters and white papers — content marketing has become a catch-all term that encompasses all kinds of information marketers are creating, disseminating and tying to objectives. But, how do you know what kind of content to share? And, is it actually working? Jason […]
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Carefully Crafted on May 07
Carefully Crafted on September 10
It's the Small Things
My sister-in-law is that person who sends a card for every holiday. Yes, a card. In the mail. With a stamp. And, I’m serious when I say *every* holiday — not just Christmas and Thanksgiving … but Halloween, St. Patrick’s Day and everything in between. She always takes a few minutes to write a personal […]