Carefully Crafted on January 15
Everyone has that one spot in the yard or on the patio that could use a little sprucing up. It has potential, but keeps finding its way back onto next year’s to do list. That’s why Sprout it – a startup gardening app designed to make growing simple – worked with Geben to launch the […]
Carefully Crafted on February 02
Do you know where your most valuable customers spend their time online? Do you regularly interact with bloggers and journalists who shape your industry’s agenda? Who are the people with the online “street cred” to influence people’s actions? These questions (and more!) are at the heart of the PR industry’s recent focus on influencer relations. […]
Carefully Crafted on September 15
This post originally ran on PRBreakfastClub.com. Tomorrow, I’m presenting at a local conference on blogger relations, which has me thinking about what separates the “good” blogger relations from the bad. We’ve all heard that relationships matter, right? But, it’s not always realistic to think we can build a solid relationship with every blogger (or traditional […]
