Carefully Crafted on October 20
As more and more customers turn to Facebook, Twitter, Yelp, and other social channels to ask questions or make complaints, keeping up with customer service is no easy task. Social customer service can be especially complicated for small brands, since customer expectations don’t adjust for the size of your customer service team. Since the Geben […]
Carefully Crafted on September 27
A few months ago, I started a new tradition with #TeamGeben. Once a month, I provide a detailed update about how the company is doing—something I call the “State of the Agency.” My presentation includes updates on the business development pipeline, what staff utilization looks like, what positions we’d be filling in the next few months, […]
Carefully Crafted on July 06
I used to work at another PR agency whose main focus was media relations and getting media placement for clients. We didn’t measure website traffic, and there were no real metrics we were tracking; the focus was strictly on quantity of media placement. Not even quality, just quantity. This was back in the old days […]
Carefully Crafted on May 31
The media landscape is constantly evolving. Magazines used to be one of the most popular kinds of media around. There were tons of options, and people subscribed to and pored over multiple subscriptions each month. But when cable TV came along and began to put popular magazine topics on television, news magazines like Businessweek or […]
Carefully Crafted on May 27
I’ve gotten really into mindfulness and meditation over the past few years, which has helped me learn to me more aware of how I’m spending my time and what I can do to extract the most value out of each day. Listening to podcasts has become part of my daily routine, as a way to […]
Carefully Crafted on October 11
Geben Communication account manager Deanna Ferrari recently planned and attended a panel discussion for PodCamp Pittsburgh, a yearly social media and technology conference. The panel was part of “Evening with PodCamp,” a series of preview sessions leading up to the event. This panel discussion focused on the intersection of social media and journalism. This is her recap. […]
Carefully Crafted on January 09
If you read this blog or follow me on Twitter, you may know that my company does a fair amount of PR for startup and technology clients. While half of our business is with companies in Ohio, all of our tech/startup work is outside this market. (The PR person in me says the local technology […]
