Carefully Crafted on July 06
I used to work at another PR agency whose main focus was media relations and getting media placement for clients. We didn’t measure website traffic, and there were no real metrics we were tracking; the focus was strictly on quantity of media placement. Not even quality, just quantity. This was back in the old days […]
Carefully Crafted on December 01
The votes are in — all 7,986 of them — and we can declare the winner of Geben Gives. With a late surge on the last day of voting, Camps for Kids amassed more than 6,000 votes! I am really looking forward to getting to know the people behind this incredible organization and donating my […]
Carefully Crafted on September 15
For a while now I’ve been contemplating some major, life-altering decisions — mainly revolving around my desire to live closer to my family in Ohio and wanting to do more to help nonprofits and small businesses improve their communication. Recently, I listened to a webinar about PR and social media, led by the brilliant Peter […]
