Carefully Crafted on December 15
Geben’s House Rules are the guiding philosophy. These 10 statements guide how we choose what work to take on, how we interact with each other, personnel decision, what community partnerships to get involved in … and so on. As early as the interview process, we keep these business values front and center so that no […]
Carefully Crafted on September 27
A few months ago, I started a new tradition with #TeamGeben. Once a month, I provide a detailed update about how the company is doing—something I call the “State of the Agency.” My presentation includes updates on the business development pipeline, what staff utilization looks like, what positions we’d be filling in the next few months, […]
Carefully Crafted on July 12
At Geben, delivering our clients the highest quality results is top priority for employees and for the company as a whole. So it is important to create a culture that allows for our employees to work when and where they are most productive. If you’re familiar with our House Rules, you know #5 is Design […]
Carefully Crafted on June 28
Not long ago, Geben was just me and two other people working from my dining room. At that point, it was quite easy to be on the same page in terms of company identity. After all, we were literally sitting at the same table! But that sort of unity of vision became harder to hold onto […]
Carefully Crafted on August 13
All week on prTini, I’ve shared lists of resources — blogging, Facebook for business, collaboration, e-newsletters — but I haven’t talked about people. Yet. As a small business owner, I know that the team I work with is hugely important to my company’s success … and our clients’ success. There is no better, or more […]
Carefully Crafted on July 16
Years from now, this week’s Old Spice social media campaign will still be used as case study. Aside from the obvious lessons about social media engagement, there’s another equally important lesson that we shouldn’t lose sight of: A company’s culture and its willingness to take calculated risks will shape its social media engagement — and […]
